Abstract

In this study, we try to explore the concept of “Advertising” in a holistic context. The main focus of the research is on “Advertising” and its relation with “youth's identity”. The research also analyzes many aspects of “Advertising” and tries to gauge its effect on “youth's identity”. Finally, the research describes various factors which are responsible for “creating and influencing youth's identity” and tries to describe the overall effect of “advertising and media” on “youth's identity”.

Outline

Introduction

This paper analyzes the impact of advertising among the youth, with the aim to identify the relationship between the advertisement and its impact on the youth's identity. Advertising is an undeniable fact that part of our sociocultural universe, and it is impossible to ignore. Not in current times where the media plays a fundamental role. Then you can say that the evolution of advertising was crossing the boundaries to become what is today part of transmitter and youth's culture. This culture is often dangerous and risky for young people, but in turn bound to be immersed in it, because as mentioned before the advertising is everywhere and its main objective is to sell at any price.

Discussion

The impact of advertising is long lasting especially on the youth as they are in their initial ages of their lives and they perceive things from their environment. Therefore, whatever they see on media in terms of advertising creates a long-lasting impact on their personal identities. Advertising influences the daily lives of everyone, especially in teens because they are more vulnerable to it. Advertising is to make public a message about something or someone with a commercial nature. Its main objectives are attention, interest, desire and action by the person who is receiving publicity (Kunkel, Pp. 141). It is estimated that individuals receive at the end of the day about 250 advertising impacts. There are several different types of advertising characterized by the smoothness with which broadcast their messages, while others appeal to the imperative, or appeal to the senses, reason, and emotion. Some use the image as the main element, while others use the text.A. Young Teens and AdvertisingB. When the image makes victimsC. Impacts of different advertisements on youth's identityD. Coca Cola advertising and its impact on youthE. Pepsi Advertising and its impact on youth's identityF. Impact of violent advertising on the youthConclusion

The youth market is unstable, but increasingly sophisticated and, trends affecting the ability of firms to attract the teenage audience with traditional advertising, which generates skepticism, coupled with his extensive knowledge of different media, combined with its short attention span, which becomes an elusive goal. Advertising influences the daily lives of everyone, especially teens because they are more vulnerable to it. Advertising is widely used to communicate a public message about something or someone with a commercial nature. Its main objectives are attention, interest, desire and action by the person who is receiving publicity.

How does advertising shape the youth's identity?

Introduction

This paper analyzes the impact of advertising among the youth, with the aim to identify the relationship between the advertisement and its impact on the youth's identity. In this modern era, where the advancement in the telecommunication media has revolutionized everything “advertisement” has become a basic element in shaping the individual personality. The most significant and vital impact of media, is created especially through advertisements. Advertisements display such actions and scenarios that influence and persuade the youth towards the roles and ...