Abstract

This paper exhibits the propaganda that is done by advertisements of brands. The major impact that has been more influential on is the youth. Advertising is a persuasive communication to target a certain group or groups. The first step is to identify the target audience, since advertising must conform to the characteristics of those who intended message. The more you know about the group, the accurate the message, and more directed means of transmission. It assumes that it automatically switches to the corresponding ratio for the brand.

Table of Contents

Abstract1

Advertising Creates Motivation5

Consumerism6

Conclusion8

Works Cited9

Advertising As Propaganda

Advertising

Advertising is to make public a message about something or someone with a commercial nature. Its main objectives are attention, interest, desire and action by the person who is receiving publicity. It is estimated that individuals receive at the end of the day about 250 advertising impacts. There are several different types of ads are characterized by the smoothness with which broadcast their messages, while others appeal to the imperative, or appeal to the senses, reason, emotion. Some use the image as the main element, while others use the text.

But they all have something in common, they all have something (a product, service, idea) who want the consumer to purchase in exchange for a price. The idea is to persuade the consumer and does not take into account that in many cases the future consumers may be teenagers. Or worse it into account and know they are the easiest to convince. Therefore give mixed messages and often even a double sense.

In the globalized world we live today consumerist, advertising becomes unconsciously, , culture, type of material and discrimination. But behind this there is a careful study to discover the wishes of the people, the media they consume and their lifestyle. Then process a message to your target audience and thus lead to them to consume their brand and be loyal to achieve this. The use of snuff, alcohol and sex are some of the issues that most concern and emphasizes the current literature. While snuff industry ensures that the sole purpose of advertising is to maintain and increase the potential market shares among adults and consumers. But in the ads that appear regularly in the mass media do not seem the same. As suggest that not consuming snuff, 'do not belong. “As is the case of Marlboro cigarettes that annually organizes a rave party clarifying that an event is only for smokers. Choose an entertainment marketing to attract more public without measure that teenagers start smoking cigarettes by simply being able to attend the event, and then we become future smokers. While advertising is not intended to snuff to reach a young audience principal becomes inevitable to happen (Borzekowski, pp. 432-452).

The same applies to alcohol, both types of ads clarify the risks of smoking such as is guaranteed by law, and also happens with the consumption of alcoholic beverages at age 18. However, this message is always overshadowed by the type of outreach they do. A few ...