A rhetorical analysis essay about a SUV article

Introduction

The case is on the manufacturing and cost of the expedition F-150, which was a kind of dressed up truck introduced by Ford Motors. They started making it in 1996. It was suggested to be a high profit margin vehicle. However, they got some problems with the niche of the vehicle.

The Ford Expedition is one of the large SUV models and many seats in the North American country. Since its emergence in 2007 does not presume a thorough modernization in their visual and aesthetic elements. In exchange for this inertia forced by the crisis, the standard equipment is becoming more complete as stability control and the famous Sync is the activation commands via voice, this SUV also has the preparation to carry trailers.

The engine is a 5.4-liter V8 mated to a six-speed automatic transmission that can handle his strength back or all four wheels giving more power and speed. Monta enhanced and sophisticated independent suspension at the rear wheels, an element that greatly improves their behavior especially in the winding roads. Also optional is riding an 18-inch chrome wheels on all wheels (Adam, 18).

Generations

1st Generation: This vehicle was launched in the summer of 1996 a large truck that housed inside a lot of people, with great comfort. In 1999, it increased the power.

2nd Generation: In the second generation of this truck rode a great body, was very luxurious as they could carry 7 people on board and everyone could enjoy a long trip without having to go uncomfortable.

3rd Generation: The Next Generation was released in the year 2008. This truck had a great influence on the Ford Explorer and also the great Pick-Up Ford F-150 .

For analyzing the case we, have to understand what SUV is. The case involves the issues and image of SUV in the market. A SUV (abbreviation of the English Sports Utility Vehicle, also called SUVs, abbreviation of French equivalent: sport utility vehicle) is a recreational vehicle hatchback, and may possess certain capabilities or running off road towing. In the early twenty-first century, this type of vehicle is very popular in the United States, and becomes more and more present in Europe (Gladwell, N.P.).

However, the literal French translation of the term Sport Utility Vehicle ("SUV") does not reflect reality because it does not fit the definition of these models that are not "commercial", a term associated with French to vans, vans and pickups. SUVs / crossovers are mainly characterized by their shape hatchback, inspired breaks, their great height and volume. Compared to other vehicles of similar size, interior space is often very large, and allows both to transport objects large enough, or family travel, like a minivan. Some SUV, like their ancestors, off-road, have capacities in off-road use more or less important, and are sometimes equipped with transfer case, a range of short reports, electronic devices facilitating the progression off-road (e.g.: Land Rover Discovery III). However, these SUVs are for most exclusively used on the road. Their driving ...