2nd Assignment - Interviewing Marketing Manager

2nd Assignment - Interviewing Marketing Manager

Introduction

No one can deny the fact that developing new products is not enough to increase revenue in today's rapidly changing business environment (Kosnik et al., 2006). In fact, the role of marketing has become crucial in every business as it allows companies to bring their products into market through innovative marketing strategies. Similarly, the demand of marketing managers has also increased during last few decades and organizations have adopted various recruitment techniques with required skills and qualifications. In this regard, I interviewed Paul Smith who is working as marketing manager in ...