1. Yogurt Brand Evaluation

Yogurt Brands Evaluation



Comparative Evaluation

Dannon Yogurt and Fage Yogurt

Brand Concept

Both the brands provide yogurt for every group and age of people. They are nutritious, and have a good range of low-fat yogurts. They are healthy and delicious. (Bill, 2008)

Simple

Both of the brands have names that are understandable in English and are easy to remember. Logo is simple and recognizable.

Distinctive

The distinctive feature for Dannon is that it provides games facility on its website to the children for improving their learning abilities.

Appropriate

Brand names don't symbolize their products. They are unique words and don't have any other meanings.

PACKAGING

Protection ...