Javascript is disabled. Please enable it for better working experience.

Dissertation on Marketing

Marketing encompasses a serious of activities that a company adopts to place its goods or service in the hands of potential customers. Many students study marketing as a subject to learn various strategies of marketing. Students who are doing PhD in marketing are asked to submit marketing dissertations. Researchomatic, with the help of qualified research professional has prepared various marketing dissertations that will help you in writing your own.

International Marketing Development Of Hospitality New Branding Image On The Hotel Sector
Rating
International Marketing Development of Hospitality New Branding Image on the Hotel Sector by Table of Contents Chapter 1: Introduction1 Background1 Aim and objectives of the Study2 Research Questions2 Significance of the Study2 Chapter 2: Literatures Review4 Branding4 The importance of branding to marketing strategy5 Services Branding7 Implications of Services Characteristics9 Services Branding Strategies11 Manage the Evidence11 Create Strong Organisational Associations12 Internalize the Brand13 Distinctiveness14 How branding concepts reflect ...
The Success Of Internet Marketing For Restaurants In Malaysia
Rating
The Success of Internet Marketing For Restaurants in Malaysia By TABLE OF CONTENTS CHAPTER 01: INTRODUCTION1 Background of the Study1 Restaurant Industry in Malaysia2 Research Aim3 Research Objectives3 Research Questions4 Layout of the Dissertation4 CHAPTER 02: LITERATURE REVIEW6 Introduction6 Online Marketing6 Restaurant Industry6 Internet Marketing in the Restaurant Industry10 Internet Marketing Strategies for Restaurant Industry11 CHAPTER 03: RESEARCH METHODOLOGY15 Introduction15 Research Method15 Overview of the Quantitative Method15 Research Instrument16 Sample ...
Consumer Buying Behaviour Of Organic Food
Rating
Consumer Buying Behaviour of Organic Food Consumer Buying Behaviour of Organic Food [Name of the Author] TABLE OF CONTENTS CHAPTER 1: INTRODUCTION3 1.1 Brief overview of the research3 1.2 Background information4 1.3 Context of the research5 1.4 Aim, Objectives & Research Questions6 1.4.1 Aim6 1.4.1 Objectives6 1.4.2 Research Question6 1.5 Rationale for research6 1.6 Structure of the dissertation7 CHAPTER 2: LITERATURE REVIEW8 2.1 Consumer behaviour ...
The research on international marketing of chinese budget hotel
Rating
The Research on International marketing of Chinese Budget Hotel By Table of Contents CHAPTER 1: INTRODUCTION1 1.1Background1 1.2 The Economic Significance of the Travel and Tourism Industry1 1.3Justification for the Research3 1.4Purpose of the Study4 1.5Research Aims and Objectives4 1.6Research Questions5 CHAPTER 2: LITERATURE REVIEW6 2.1 Introduction6 2.2 China Hospitality Industry6 2.3 Budget Hotel and Tourists in China7 2.4 International Marketing Theories9 2.5 Budget Hotel Industry Theories10 2.5.1 The Research of the Characteristics and ...
Exploration Of The Dynamics Of Brand And Identity: A Case Study Of Grace Fm
Rating
Exploration of the Dynamics of Brand and Identity: A Case Study of Grace Fm By [Name of Instructor] CONTENTS CHAPTER 2 LITERATURE REVIEW3 2.1Brands3 2.11The historical concept of brands3 2.12Contemporary definition of brands4 2.2Branding and Marketing Communications5 2.3Brand Loyalty8 2.4Social Identity10 2.41Brand Identity11 2.5Branding in Media13 2.6Summary13 REFERENCES14 CHAPTER 2 LITERATURE REVIEW This prime objective of this chapter is to present the analysis of various ...
The Effects Of Tv Advertisements And Wom On Consumers' Decision Making In Fmcg Context
Rating
The effects of TV advertisements and WOM on consumers' decision making in FMCG context By ACKNOWLEDGEMENT I would like to take this chance for thanking my research facilitator, friends & family for support they provided and their belief in me as well as guidance they provided without which, I would have never ...
The Use Of Aromas As A Marketing Tool - How Does The Use Of Specific Aromas In Supermarkets Affect Buyer Behaviour?
Rating
The use of aromas as a marketing tool - How does the use of specific aromas in supermarkets affect buyer behaviour? TABLE OF CONTENTS CHAPTER 01: INTRODUCTION1 Aroma Marketing1 Aim of the research2 Research questions2 Research Objectives2 Hypothesis3 CHAPTER 02: FOCUS OF THE STUDY4 Significance of the study4 Connection to degree studies4 CHAPTER 03: PLANNED METHODOLOGY5 Research Design5 Research Dimension6 Data collection6 Survey6 Sample7 Regression Analysis7 Variables7 CHAPTER 04: ...
MA International Business And Management Evaluating MTN marketing Strategies in Nigeria
Rating
MA International Business and Management       EVALUATING MTN MARKETING STRATEGIES IN NIGERIA By [Name of Instructor] ACKNOWLEDGEMENT I would like to avail this opportunity for thanking my research instructor, family and friends, for their immense support throughout the completion of this research report. I would also like to thank these people for the profound guidance they provided, ...
The Effectiveness Of Internet Marketing For Smes
Rating
The Effectiveness of Internet Marketing for SMEs By TABLE OF CONTENTS CHAPTER 1: INTRODUCTION1 Background of the study1 Overview of internet and SMEs2 Significance of the study3 Research Question3 Statement of the Problem4 Aims and objectives of the study4 Hypothesis for the study5 CHAPTER 2: LITERATURE REVIEW6 Importance of internet in business6 Internet marketing8 Effectiveness of internet marketing9 Internet marketing for SMEs11 Effective strategies used ...
The Effectiveness Of Internet Marketing For Smes
Rating
The Effectiveness of Internet Marketing for SMEs By ACKNOWLEDGEMENT I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible. DECLARATION I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent ...
111 - 120 of 470 Go To Page 7  8  9  10  11  12  13  14  15  16