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International Marketing Development of Hospitality New Branding Image on the Hotel Sector
by
Table of Contents
Chapter 1: Introduction1
Background1
Aim and objectives of the Study2
Research Questions2
Significance of the Study2
Chapter 2: Literatures Review4
Branding4
The importance of branding to marketing strategy5
Services Branding7
Implications of Services Characteristics9
Services Branding Strategies11
Manage the Evidence11
Create Strong Organisational Associations12
Internalize the Brand13
Distinctiveness14
How branding concepts reflect ...
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The Success of Internet Marketing For Restaurants in Malaysia
By
TABLE OF CONTENTS
CHAPTER 01: INTRODUCTION1
Background of the Study1
Restaurant Industry in Malaysia2
Research Aim3
Research Objectives3
Research Questions4
Layout of the Dissertation4
CHAPTER 02: LITERATURE REVIEW6
Introduction6
Online Marketing6
Restaurant Industry6
Internet Marketing in the Restaurant Industry10
Internet Marketing Strategies for Restaurant Industry11
CHAPTER 03: RESEARCH METHODOLOGY15
Introduction15
Research Method15
Overview of the Quantitative Method15
Research Instrument16
Sample ...
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Consumer Buying Behaviour of Organic Food
Consumer Buying Behaviour of Organic Food
[Name of the Author]
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION3
1.1 Brief overview of the research3
1.2 Background information4
1.3 Context of the research5
1.4 Aim, Objectives & Research Questions6
1.4.1 Aim6
1.4.1 Objectives6
1.4.2 Research Question6
1.5 Rationale for research6
1.6 Structure of the dissertation7
CHAPTER 2: LITERATURE REVIEW8
2.1 Consumer behaviour ...
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The Research on International marketing of Chinese Budget Hotel
By
Table of Contents
CHAPTER 1: INTRODUCTION1
1.1Background1
1.2 The Economic Significance of the Travel and Tourism Industry1
1.3Justification for the Research3
1.4Purpose of the Study4
1.5Research Aims and Objectives4
1.6Research Questions5
CHAPTER 2: LITERATURE REVIEW6
2.1 Introduction6
2.2 China Hospitality Industry6
2.3 Budget Hotel and Tourists in China7
2.4 International Marketing Theories9
2.5 Budget Hotel Industry Theories10
2.5.1 The Research of the Characteristics and ...
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Exploration of the Dynamics of Brand and Identity: A Case Study of Grace Fm
By
[Name of Instructor]
CONTENTS
CHAPTER 2 LITERATURE REVIEW3
2.1Brands3
2.11The historical concept of brands3
2.12Contemporary definition of brands4
2.2Branding and Marketing Communications5
2.3Brand Loyalty8
2.4Social Identity10
2.41Brand Identity11
2.5Branding in Media13
2.6Summary13
REFERENCES14
CHAPTER 2 LITERATURE REVIEW
This prime objective of this chapter is to present the analysis of various ...
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The effects of TV advertisements and WOM on consumers' decision making in FMCG context
By
ACKNOWLEDGEMENT
I would like to take this chance for thanking my research facilitator, friends & family for support they provided and their belief in me as well as guidance they provided without which, I would have never ...
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The use of aromas as a marketing tool - How does the use of specific aromas in supermarkets affect buyer behaviour?
TABLE OF CONTENTS
CHAPTER 01: INTRODUCTION1
Aroma Marketing1
Aim of the research2
Research questions2
Research Objectives2
Hypothesis3
CHAPTER 02: FOCUS OF THE STUDY4
Significance of the study4
Connection to degree studies4
CHAPTER 03: PLANNED METHODOLOGY5
Research Design5
Research Dimension6
Data collection6
Survey6
Sample7
Regression Analysis7
Variables7
CHAPTER 04: ...
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MA International Business and Management
EVALUATING MTN MARKETING STRATEGIES IN NIGERIA
By
[Name of Instructor]
ACKNOWLEDGEMENT
I would like to avail this opportunity for thanking my research instructor, family and friends, for their immense support throughout the completion of this research report. I would also like to thank these people for the profound guidance they provided, ...
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The Effectiveness of Internet Marketing for SMEs
By
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION1
Background of the study1
Overview of internet and SMEs2
Significance of the study3
Research Question3
Statement of the Problem4
Aims and objectives of the study4
Hypothesis for the study5
CHAPTER 2: LITERATURE REVIEW6
Importance of internet in business6
Internet marketing8
Effectiveness of internet marketing9
Internet marketing for SMEs11
Effective strategies used ...
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The Effectiveness of Internet Marketing for SMEs
By
ACKNOWLEDGEMENT
I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.
DECLARATION
I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent ...