The article is important for the managing supply chain. Although Paul Saffo offers very practical rules in his article, "Six Rules for Effective Forecasting" (July-August 2007), he seems to emphasize strategic rather than operational forecasting. I believe the latter is at least as important as the former, and in my experience, three additional rules vital to operational forecasting could also apply to strategic forecasting: (1) a formal forecasting process, (2) internal and external collaboration during forecast preparation, and (3) full support from upper management.
Process matters. Determining how information is gathered, filtered, and ...