RFID Technology in the Hospitality Management Industry

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Abstract

Hospitality industry is a customer oriented industry and it has been watched closely by the customers. The brand image can be affected even from the minor errors and thus produces serious impact on the reputation of the company. This situation is crucial in today's world because of the globally distributed customers. These customers are not only the sign of maximum growth in this sector but also create the demand of customer satisfaction. For that reason, this is the major responsibility of hotels, theme parks, cruise ships, and other hospitality organizations to ensure the maximum best quality services for their customers. Because this is the key for success in order to get the customer satisfaction and maintain their good will in front of their worldwide distributed customers. Globalization and technology is also affecting this industry and thus increase the demand of using technological tools to improve service quality, customer satisfaction levels, brand image and market share with maximum returns and profitability. One of the technical tools in this respect is the RFID technology, which has been become as a solution to the problems and challenges facing by this industry. However, the technology is new, but it is creating a revolution in the hospitality industry.

Table of Contents

Abstract2

Introduction4

Discussion4

History of RFID Technology4

Applications of RFID Technology5

RFID Technology in the Hospitality Management Industry8

RFID Technology in Hotel Industry9

RFID Technology in Restaurant Industry11

SWOT Analysis of Hotel Industry and Impact of RFID Technology14

Comparison of SWOT Analyses of Technology Base Self Service and Traditional Human Touch Service18

RFID Technology and Blue C Sushi Restaurant19

Financial Considerations and Applications RFID Technology20

Conclusion23

Recommendations for Future Research24

References25

Appendices27

RFID Technology in the Hospitality Management Industry

Introduction

Radio-frequency identification (RFID) is a wireless non contact system that uses the technology of magnetic fields of radiofrequency in order to transfer the data from a tag object. This is used automated mode of identification and tracking. There are variations in the tags as some required battery for the activation purpose while others can be only operated through specified magnetic fields. The tags are equipped with electronically stored information that can be read from a valuable distance. Furthermore, the tags are different from the bar codes, because the tags are not available for the readers to check as they are embedded in the tracked object.

Radio-frequency identification (RFID) equipped tags are used in many industries. For instance, an RFID tag is attached to the automobile during the assembly line can track the progress of the object. Different pharmaceuticals industries utilize this technology for tracking the stock in their warehouses. Similarly, RFID tags are also injected to the pets and animals for their identification and research purposes.

Besides all of this, RFID tags can be attached clothes, property, or even implanted within human beings. On the other hand, with respect to the human tagging, the possibility of exposing and using personal information can raise the privacy concerns.

Discussion

History of RFID Technology

Past has the quality that it opens the door for the ...