How Modern Day/ Electronic Media such as TV, Video Games, Computers Causes Obesity?

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TABLE OF CONTENTS

CHAPTER 3: METHODOLOGY1

Introduction1

Research Question and Hypothesis1

Research variables2

Independent variable2

Dependent variable2

Research Design and Approach2

Statistical analysis8

Setting and Sample8

Data collection9

Secondary Research Methods9

Primary Research Methods9

Interviews10

Survey11

Questionnaires11

Observation13

Justification of using Mixed Methodology14

Geographic Location14

Reliability and validity14

Validity15

Sources for searching literature16

Research Ethics16

Confidentiality18

Informed Consent19

Understanding20

Voluntariness20

Competence20

Using keywords21

Time table21

Gantt chart21

Summary and Transition21

REFERENCES22

CHAPTER 3: METHODOLOGY

Introduction

This chapter details the methodology used to conduct the research study. Development of sampling size, design, measures; data collection procedures, data analysis and ethical considerations were followed.

A mixed method was employed to gather general and then more specific information from participants and sources. The mixed method includes both the quantitative and qualitative research methods for gathering information. The secondary source of data included relevant literature, periodicals & journal articles in the areas of how electronic media such as TV, video games, computers causes obesity among children and adults. In the research study, it provided the information regarding the electronic media such as TV, video games, computers causes obesity among children and adults & relevant data required to complete the research. There were various sources from which the data were collected; these sources were collected from the secondary sources. In the secondary sources, the online libraries, as well as, different peer review journals will be used for data collection regarding how electronic media such as TV, video games, computers causes obesity among children and adults.

The primary data collected for this research study included questionnaire. The questions of the questionnaires were close ended; some of the questions were open ended.

Research Question and Hypothesis

Following were the research questions for this research study:

How electronic media increases the chances of obesity among children and adults?

What interventions must be taken for controlling obesity in adults and children?

H0: There is an indirect relationship between electronic media such as TV, video games, computers and obesity.

H1: There is an inverse relationship between electronic media such as TV, video games, computers and obesity.

Research variables

Following were the research variables for this research study:

Independent variable

Electronic media

Dependent variable

Obesity

Research Design and Approach

In this research study the Pragmatic approach was used. The pragmatic approach consists of qualitative and quantitative research methods. The need for selecting this approach is that it would be helpful to attain the data via survey as well as via interview methods. For this research study the mixed methodology was used, which included qualitative as well as quantitative research methods.

Mixed methodology was used in this research method. The advantage of using this method was that it helps in gathering numerous types of data for attaining the variables' understandings that would help the researcher to attain the most appropriate data. However, the use of multiple types of research means that the researcher needs be competent in the various types of study being conducted (Zikmund, Griffin, 2010, 90). Additionally, mixed-method research can take longer to complete because of the multiple phases of research and multiple forms of data being collected.

The reason of employing quantitative research method is because it is useful in examining experimental and ...