ZAZ Hospital

ZAZ Hospital

Introduction

Every business is established by the owners for one sole purpose and that is to create profits. The initial steps are defining the company goals and objectives as well as a mission statement. In order to achieve the primary goal of the company, the planning is done to achieve these goals keeping in mind all the aspects of a company. This planning is known as Strategic planning. Basically, strategic planning is considered to be a process of defining an organization's strategy which involves business decisions on the direction of the company as well as the allocation of resources to pursue this strategy. The understanding of the current position of an organization is very essential in determining its direction (Olsen, 2012). The strategy plan includes identifying the vision, mission, values and strategy of a company (Mckeown, 2012). The strategic planning model of ZAZ Hospital would involve many steps which are defined below.

Objectives

The objectives of ZAZ Hospital reflect its overall values and the mission which it wishes to target. The Basic objective of the hospital is to provide excellent service and enhance customer experience by providing it with knowledge and information and making them feel like home with in the hospital. it should become the number hospital in the entire region within a period of 5 years through hard work and dedication.

SWOT Analysis

The strategic planning procedure makes use of SWOT analysis to evaluate an organization's internal and external environment (Albert 2005). The internal environment includes the strengths and weaknesses of an organization, whereas the external environment involves the opportunities that an organization can capitalize on as well as the threats that the organization has to be aware of. The SWOT analysis of ZAZ Hospital would include:

Strengths:

ZAZ Hospital has been able to maintain its reputation since the past 20 years. It is known for quick and excellent services as well as providing a home like atmosphere for the patients. It has equipped itself with a highly experienced team especially in the department of Physiotherapy. The staff is loyal to the hospital as most of the top level employees have been employed on a long term basis and have been working since at least 5 years. The hospital is situated at a very strategic location in downtown and has been able to build customer loyalty and faith in the hospital in the past 20 years. Other strengths of the hospital include its visionary leadership as well as financial stability for the future. The corporate policies are very perceptive and careful formed. It inherits a hardworking/capable management who believe in treating the patients as well as employees with utmost respect. The hospital has a strong belief in social service and helping the people and thus has maintained a specialized team, who judges the financial conditions of the patients and helps them accordingly. It is one of the very few hospitals where treatment is provided, even if the patient cannot cover its medical expenses.

Weaknesses:

One of the major weaknesses of ZAZ Hospital is that ...