YUM RESTUARANT

Yum Fast Food Restaurant

Executive Summary

Yum is a locally owned fast food restaurant that will provide excellent quality food to its customer. Our offer includes the warm and friendly atmosphere, value pricing along with tasty fast food items. We will have varieties of dips to add spice and colors in the food. Yum will cater to the growing demand of snack items for those who do not have time to dine in.

This market is highly competitive. Consumers with various choices, have to be attracted towards our restaurant. We will offer customization of food to the customer. They can make the snack according to their own preferences. This will give Yum an edge over other businesses.

Initially, we will establish one outlet in a shopping mall that is located near to the offices or schools. Appropriate location is necessary because our major market is the working people and kids. If we stay nearer to the market, we can accomplish good amount of sales.

The initial capital requirements will be contributed by friends and family. Short loan will be considered if Yum falls short of capital. Expanding our business through shares will depend on success of the business.

Yum Fast Food Restaurant

Objectives

We aim to successfully establish in the local market and attain a part of market share.

Offer customer delicious fast food, at reasonable price. Yum will give its customer the experience they acquire. Feedback of the customer will always be welcomed.

Expand our businesses and open outlets in other areas.

Mission

Yum major focus is to be successful fast food restaurant. We will start with single outlet in a shopping mall and test the capability of the business. Yum wants to become the first choice of the customer when it comes to fast food.

We want our customer to have an outstanding experience when they visit our outlet and website. We will offer deals at a subsidized rates and surprise gifts such as merchandise such as shirt or key chains with our brand engraved.

Yum will provide great value to the customer by serving best quality food. Some of the values include

Performance excellence, which will be determined by meeting or exceeding the expectations of the customer.

Teamwork is important to deliver the goals.

Treating with respect is integral part of the business. Ethical behavior and honesty are fundamentals of Yum's business conduct.

Key to success

In order for Yum to be successful it should;

Unique selling point that will differentiate from other fast food restaurant. Our innovative customized menu and various dips will make us different from the competitors.

As a start-up business we will be cost efficient. The cost will be controlled at every stage of the business in order to be on the safe side.

Quality should not be compromised. We will maintain our quality check from purchasing the raw material to the prepared food.

Yum's business location is nearer to the market so that we are easily accessible to the target market.

Business description

As Yum is a new entrant, we are going to establish our business to what we believe will give the customer ...