Yum! Brands Incorporation

Yum! Brands Incorporation

Introduction & History

Yum Brands is a restaurant company that is international and has its headquarters in Louisville, Kentucky. It was basically established by Pepsi Co Inc. in the year 1997 and has developed around six popular restaurant brands under its umbrella that are KFC, Taco Bell, Pizza Hut and WingStreet. Yum Brands is currently leading the market in the global arena through four different food categories such as fried chicken, pizza, Mexican food and quick service sea food that allows it to cater to the needs of wide variety of customers all over the world. In the current scenario it is leading the market of international restaurants through maximum no. of system units and has established around 38000 restaurants in more than 120 countries with around more than 1 million associates. Its business division has been divided geographically into 3 divisions on the basis or region and geographical location that are namely the US Division, International Division, China and India. According to the latest figures this company has come on the 213rd no. on the Fortune 500 list with generation of around 12 billion revenue in the year 2011.

One of the most popular brands of Yum Brands is KFC Corporation that is also based in Louisville, Kentucky and is the only chicken related brand in the country with a history that is as old as 58 years, leading the market successfully through rich background of innovation and quality. It is one of the most popular chicken restaurant chains with Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken™, Colonel's Crispy Strips® and Honey BBQ Wings®. Pizza Hut Inc. is yet another very popular pizza franchise based in Dallas, Texas. It has around 10000 restaurants in more than 90 countries with 7000 restaurants based in US only. Taco Bell on the other hand is based in Irvine California and known for its specialty in Mexican style tacos, nachos and burritos etc. it is the innovative strategy behind the restaurant and its revolutionizing kitchen preparations along with effective supply chain management that has made it a leading Mexican style QSR chain (Yum Brands RSC).

Discussion

SWOT Analysis

Strengths

Global Leaders

Yum Brands restaurants such as KFC, Pizza Hut and Taco Bell are all market leaders in the market in which they are operating and also in terms of food category that they offering to the customers like fried chicken, pizza and Mexican food. The main reason behind company's leading position is that they are the brain behind some of the world most popular and top leading restaurants

Diversified Customer

The company has different brands catering to markets with different preferences and likes in terms of food. For instance if KFC caters to the need of chicken lovers then Pizza Hut without any doubt is known for selling world's best pizza and is one of the top competing restaurants in the pizza market and fast food industry. On the other hand Taco Bell offers Mexican style food. This wide array of food offerings that include almost every ...