Your choice of advertisements

Your choice of advertisements

The advertisement strategies defined by (Roebuck, D.B. 2001) for Internet-based advertisements differs little from those used in print. The online advertisement for Time Warner Cable San Antonio provides much of the same information available in the brochure for Time Warner Cable San Antonio with organized advertisements with information dispersed amid bright colors and pictures. The availability of the printed brochure provides the use of a visual pull necessary to that medium and preferred by a certain percentage of consumers who favor and rely on printed media versus electronic. The printed media can reach those without Internet access and appeals to those with limited reading abilities, such as children. Both the online and printed media's provide an awareness strategy that educates consumers to the availability of the other media. (Roebuck, D.B. 2001)

As can be seen in the example provided in Appendix A, the online media provides a digital copy of the printed media, and the printed media example on Appendix B provides reference to the online media site. Additionally, the designs and colors used in the printed and online media mirror each other to provide a level of familiarity if the consumer has knowledge of or has seen one of the forms of advertisement. The font size, color, and style for both mediums vary, and can be considered a pro or con. There are instances, in which the font is so small that it is difficult to read. The small or fine print could be perceived by the consumer as an attempt to hide service or contractual flaws or issues that are not as appealing to the consumer as those in the larger print. Promotional incentives are offered on both mediums, which in themselves are probably not the deciding factor for consumers but may ...