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Overview of the type of Business

The business that has been selected for the topic is Coffee House. The name of the Coffee House is going to be Coffee Creation. Coffee Creation would be located in the urban city of the country, as it would cover the target market for the company. There is a plan to establish an outlet to make sure consumers can be reached easily and cater to a large number of the target audience. The coffee house would be established on the basis of sole proprietorship. It would then be expanded later after the success of the business operations.

Description of the Service

The coffee industry is the fastest growing segment in the world coffee market. Coffee is mainly consumed in developed countries of the northern hemisphere and not in the South producing countries except Brazil and Ethiopia. Coffee is the drink of choice in USA and in many European countries as well. Coffee is drunk in the morning as well, after eating and sometimes at night. The coffee market is a mature market and 95% of the population is consuming coffee in the country. In addition, young people drink less coffee than their elders and are attracted to new concepts of beverages such as sodas and energy drinks. However, the demand for the Coffee products is quite high. There is a lot of potential in the Coffee House business because of the attraction it provides to the customers.

Marketing Plan of the Company

The single objective is to position Coffee Creation as the premier source for eating and hanging out purposes in US, commanding a majority of the market share within an estimated period of three years. The trading strategy will request to first conceive customer awareness considering the product ranges suggested evolve that customer base, set up attachments with targeted markets and work in the direction of constructing customer commitment and referrals Coffee Creation's four key marketing strategies are:

Increased awareness and image.

Leveraging customer base once it is established.

Cross selling.

New Buying promotions.

Products

The menu at Coffee Creation consists of Milkshakes, cocktails, iced and hot drinks, fresh juices of passion fruit, orange, are the initial charms. Breakfasts, Omelet's, Crepes Ice, Bakery and Confectionery items, Ice creams, Salt Crepes, Sandwiches, Soups and Salads as well as more than fifty recipes based on Coffee.

Pricing

The pricing of the products is going to matter a lot. The prices would not be very low because the first objective is to target maximum customers. A suitable pricing strategy is going to be adopted in this regard. The company would need to survey the overall pricing trend in the economy.

Promotion

Advertising is going to be the most important element for the Coffee House. The most successful advertising have to be done through the local magazines, newspapers, websites, periodicals, social networking websites like Twitter and Face book, and local television shows. The quarterly newsletter is also an excellent method to support promotional objectives and create substantial customer ...