X-MTS LTD

X-MTS Ltd



X-MTS Ltd

Introduction

The mobile application market is growing rapidly and will continue to evolve in the coming years, with the emergence of new products, players and business models. So what the consultant says In-Stat, which states that, although this growth has created new opportunities, also presents new challenges. The market is saturated, and there is significant pressure on prices and a shift to free applications that will require new revenue models (Mayes & Markantonakis, 2008).

Discussion

Assessment of the 4 Ps for the 'Wiper' application:

Product:

The phone wiper application is a mobile phone application that allows smart phone users to delete files that accumulate on their cell phone's hard disk such as Internet history, contacts, pictures, games, applications, music, videos, etc. In addition, it also has a registry cleaner with lot of options. The product by X MTS Ltd is software for mobile phones that can be purchased over the internet and downloaded into the smart phone for cleaning the memory of the smart phone.

Price:

The price of the 'Wiper' is just £5 only. As most of the mobile phone applications are usually free (www.networkworld.com), but such an application cannot be offered free as it is unique and critical for a smart phone user, therefore, its price is kept low. This attracts smart phone users who want to wipe out unnecessary data from their phones and also keeps X MTS Ltd running (www.reviews.cnet.co.uk).

Promotion:

The promotion for this application is the introductory price that is 50% discount, which make 'Wiper' application for just £2.5. This promotion is designed in order to make consumers aware about the new application that is launched and also to highlight the benefits of this application as smart phone users will purchase it due to its reduced introductory price, and will even recommend it to others causing word of mouth ...