Evolving the hospitality industry with different structures in the rest of the world parts structures each region has experienced different period of economic development in changing history. UK has the most booming hotel industry including top class restaurants. The organization to be discussed in this paper is Mumtaz restaurant located in Leeds serving the cuisines followed by Indian tradition. Strategy Implementation before management carries out the implementation plan; management first has to communicate the vision and strategy to the entire corporation, so that employees understand the objective and will contribute to it more positively.
Since the recommendation is only to fine-tune existing strategies, the structure, required resources, culture, systems and so on, are already in place. to execute the strategy, work units need to be delegated, a financial budget will be allocated and an implementation timeline needs to be created. the first key area that Mumtaz restaurant must improve on is building its guest relationships. therefore it is important to have mechanisms in place to ensure that clients remain loyal to Mumtaz restaurant and choose the company for its diverse service offerings.
History
Mumtaz restaurant in UK is one of the most successful restaurants offering prompt and adequate services to its clients. this restaurant operates in Leeds and along with different other regions of UK. moreover, due to the effective strategies implied for the success, Mumtaz restaurant aims to establish its branches outside the country. there are several strategies that are executed in the organizational context. These strategies and their execution are the key success factors for organizational success. Moreover, the strategies implied by the organization have enabled it to grasp sustainable market share in UK markets.
Problems Observed in the Company
Mumtaz restaurant is focusing on Asian market whereas they are neglecting the significance of larger market of European countries which could lead to maximum revenue.
They are not giving rewards to their employees from which they are not motivated.
Mumtaz restaurant does not permit their employees to join the crew permanently, without evaluating them after one month.
Another problem that arises is that the percentage of women has been reduced, that leads towards the discrimination factor for the female employee working there.
Mumtaz restaurant does not allow any diverse work force by outsourcing employees from other countries.
Mumtaz restaurant has reasonable goodwill between its customers but it is not practicing any corporate social responsibility, being part of society and working in the new economy restaurant should involve itself in some corporate social responsibility.
The recession has inhibited the restaurant's growth whereas the boom can lead the restaurant to mount profits.
Compared with other restaurants in UK, the prices of Mumtaz restaurant seem to be a weakness, which means too expensive.
Strategies Suggested for Coping with the Problems Observed at Mumtaz
Exploring Consumer Preferences
In the hospitality industry, the restaurants influence customer's perception that what they eat at restaurants is better than what they cook at home due to stove, heating conditions etc. Mumtaz restaurant has included exceptional items in the menu lists including traditional Indian ...