WOODVALE PRODUCTS LIMITED

Woodvale Products Limited

Case Study - Woodvale Products Limited

Problems and issues

Problems and issues which might Rees highlight to her follow directors at the forthcoming meeting as regards the marketing organization and culture of the organizations would be the problem related to conflicts secondly the importance of marketing for these engineering products, as according to Rees one of the most fundamental notions of marketing is the marketing concept. As a business philosophy, the marketing concept supports the idea that in order for organizations to survive and prosper they must meet the needs and wants of their customers. Thus, firms adopting this philosophy should identify and understand the needs of their customers, and then make decisions satisfy those needs better than their competitors.

An organization that adopts the marketing concept not only recognizes the needs of current and potential customers as the basis for its operations, but takes actions in order to satisfy these needs and create customer value. Customer satisfaction and customer value can be achieved via intelligence generation and market sensing. The marketing concept has been described as a corporate state of mind under which management requires that all marketing functions be integrated. Company policies be built on the base that customer needs and wants are the starting point of all efforts. The widespread acceptance of the marketing concept provided the impetus for the study of consumer behavior and application of consumer behavior principles to marketing strategy. Pillar of the marketing concept, which suggests that to achieve organizational goals and increase financial performance. An organization should focus its efforts on implementing strategic tools (e. g., segmentation, targeting, positioning) and developing marketing mixes that best meet the needs of their consumers (Linderbaum 2010, 36).

Direct marketing

What Rees observed, the marketing concept is also about matching a company's capabilities with customer wants. ...