WITH EMAIL

With Email

With Email

Introduction

Retailers frequently coordinate merchandising execution across hundreds or thousands of unique storefronts using outdated processes and technologies that create waste and confusion. AMR reported that 89% and 75% of retailers are using the phone and fax, respectively, as their primary communication methods to stores.The result is inaccurate in-store execution and merchandising, slow time-to-market and a broken marketing process. The incorporation of e-commerce into the retail merchandising strategy has highlighted the inefficiencies of in-store marketing.

A retailer's Web channel can launch campaigns with the click of a mouse, with complete visibility into what the consumer is viewing to provide customized ...