Wireless Competitor Research Key Success Factors

Wireless Competitor Research Key Success Factors

Part 01

Business Level Strategies AT&T

AT&T became the number one long-distance service provider in the United States and continued to expand its service. In July 2000, the Federal Trade Commission (FTC) opened an investigation into AT&T's relationship with Time Warner in which AT&T holds a 9 percent interest. The powerhouse merger of Time Warner and America Online (AOL), approved by the FTC on December 14, 2000, caused concern among AT&T's rivals which were afraid that the AT&T relationship with AOL Time Warner would set the stage for exclusive access to communications services.

Business Level Strategies Verizon

Verizon's wireless business segment operates as Verizon Wireless, which is a joint venture between Verizon Communications and United Kingdom-based Vodafone Airtouch, with Verizon holding majority ownership (55 percent). Verizon Wireless began its operations on April 3, 2000. Soon after, GTE's wireless operations also joined Verizon Wireless. It provides wireless voice and data products and services as well as equipment sales to over 67.2 million customers across the United States. Based on revenue, Verizon Wireless is the largest American wireless company and largest wireless data provider, with annual revenue of $43.9 billion as of 2008. This wireless network is 100 percent digital.

Business Level Strategies Sprint

Sprint has developed new business strategies to promote their 4G EVO Technology. They still decide to stick their old strategy of being 'Just Another Carrier' and they always focused on their performance and quality of service. To become prominent in the market they have launched simple and flexible plans for business consumers and individuals (Noam & Steinbock 2003). Sprint is very careful to hold and outsource their competences, activities and decisions, which are the heart of the business. The strategy behind outsourcing the cellular network management is being implied by Sprint in ...