WHOLE FOODS MARKETS

Whole Foods Markets



Whole Foods Markets

Whole Foods Markets is a retailer of natural and organic foods. The company was founded by current CEO John Mackey who partnered with Craig Weller and Mark Skiles to merge their two natural food stores, Saferway and Clarkville Natural Grocery, resulting in the opening of the original Whole Foods Market on September 20, 1980. They had a 12,500 square foot store manned by 19 staff members. With a passion this industry, Mackey devised great visions, values, and strategies to take Whole Foods Markets to the top of the list as the worlds leading retailer of natural and organic foods. Twenty eight years later, Whole Foods Market continues to hold their 256 stores, 54,000 employees, and thousands of products to the highest of standards to deliver the best in customer service and goods. (Thompson 24).

What is the business strategy of Whole Foods Market, Inc.

For more than twenty years, Whole Foods growth strategy was to expand by opening new stores and acquiring small owner operated stores. Whole foods started to make major acquisitions in 1992. This was a major factor in the growth of not only Whole Food but for the natural and organic food industry. Seeing how most of the natural food stores across the country were single store operations Whole Foods sought out to acquire ones that would be able to fulfill their needs and had the type of personnel they wanted to fit with the Whole Foods plan.

What criteria have been identified in the case material for the selection of the company's store locations?

In 2002, the strategy changed and Whole Foods began to open large stores (50,000 square feet and larger) rather than acquiring small stores that typically ran anywhere from 5,000 to 20,000 square feet. In these stores, Whole Foods is trying to bring the world the best product line possible. They have a selection of over 30,000 natural, organic, and gourmet food and non food items. This is still a growing industry but one of the down sides to the pleasures of natural and organic foods is price. They try to provide the best customer service possible. Whole Foods has been on several lists as one of the top companies to be employed by.

State fully and clearly the driving concept of the company's merchandising strategy

They continue to take it up a notch by motivating their staff with incentives and giving them not only options for benefits but a say in what their benefits will be. Whole Foods meets and exceeds all standards of the natural and organic food retailing industry. There continues to be a growing demand for natural and organic fresh produce and other items. My research shows that Whole Foods is taking the proper steps to help supply themselves with items by opening their own processing facilities for goods like the Atlanta based seafood plant. In recent years they have also launched the Organic Everyday Value ...