WHO IS IMPORTING COLOMBIAN COFFEE TO AUSTRALIA

Who is importing Colombian coffee to Australia?

Who is importing Colombian coffee to Australia?

Article # 1

In the five years to June 2011, the proportion of Australians that purchased instant coffee in an average four week period declined from 47 per cent to 43 per cent, whilst the proportion that purchased fresh coffee increased from 24 per cent to 26 per cent. Over the same period, the proportion of the population who went to a café for coffee or tea (in an average 3 month period) increased from 51 per cent to 54 per cent, with the average number of visits increasing from seven to eight.

In general coffee consumers are more likely to be aged 35+ when compared to the Australian population aged 14+. However, buyers of fresh coffee and those who have visited a café for coffee or tea are more likely to be city dwellers, be employed as professionals or managers and from a high socio-economic background. Conversely, instant coffee buyers are more likely to live in country areas, be aged 65+ and belong to a low socio-economic quintile.

Interestingly, Victoria narrowly lead the nation for cafe visits, with 58% of Victorians visiting a café for coffee or tea in an average 3 month period, followed by NSW (55%), WA (53%), Queensland (52%), Tasmania (51%) and South Australia (49%), supporting Victoria's reputation as the nations 'coffee capital'.

Numerous chain and franchise stores are also targeting coffee consumer, such as McCafe with its recent campaign touting 'love your coffee or we'll replace it', Donut King advertising its 'premium quality Royal Bean coffee' and 7-11 stores with their $1 'barista made coffee', it'll be interesting to see whether they too detract from instant coffee purchase or whether they draw consumers away from the more premium options.

Article # 2

Australian ...