Who Are Convert Communicators, And When And Why Are They Especially Persuasive?

Who Are Convert Communicators, And When And Why Are They Especially Persuasive?

Introduction

The aim of this essay is to discuss that who are convert communicators, and when and why are they especially persuasive. Convert communicators are the people who decide in an appropriate manner that how they overcame the obstacles. The researches have shown that convert communicators can handle the criticism and deficits in trustworthy manner by arguing against their past transgressions. It can be said that the covert communicators are often persuasive because they handle the difficult situations through open communication, broader mindset and credibility.

Persuasive communication is the conscious intention of an individual to change the behavior of another individual or group by using some message. The persuasion process is very complex, as well as being an issue depending on the source, persuasive communication recognizes different situations that turn to different psychological processes locked in objectives and recognizes that multiple results define the success or failure of any persuasive attempt (Bovee, 2000).



Discussion and Analysis

Persuasive communication by the convert communicators has probably been the subject of much research. The effectiveness of a persuasive message by convert communicators depends primarily on the effect produced on the receiver through four key elements: the source, the message content, the communication channel and context. The effects of these four elements are modulated by certain characteristics of the recipients, and their degree of susceptibility to persuasion. The psychological effects that messages can produce in the receiver are four: attention, understanding, acceptance and retention. According to the theory of cognitive response, whenever a receiver receives a persuasive message, compares what the source (convert communicator) says to his knowledge, feelings and attitudes regarding previous subject matter, creating, thus, cognitive responses. If thoughts are going in the direction ...