White Space Healthcare Marketing

White Space Healthcare Marketing

Introduction

The Washington D.C United States has many advantages to offer the new, but a stable system of affordable health services is not one of them. The crisis in health services sentence may be too soft. Costs soar, the trial proliferating. Special interest groups compound the problems. Racism, poverty, drug abuse and AIDS are issues worse.

CurRent Marketing Situation

The historical significance of the adoption of the Washington, U.S. health care reform cannot be overestimated. This is the fateful transformation that would forever change the relationship between Americans and their government. Health is costly and individuals. (Mahar, Maggie, Collins, 2006) The average American living in Washington D.C could be ruined by accounts from medical institutions. Half of bankruptcies linked to the need for expensive treatment. Insurance companies do not cover all the costs of treatment. So he becomes dependent on voluntary association. Mortality among these people is 25% higher than the national average. (Walt, Carmen, Smith, Jessica C, 2010) The significant portions of the box people in the Washington D.C can no longer attain adequate health insurance. Therefore, getting the right health services, we cannot afford not to just be fully informed, as the health services is one area where the Washington D.C Health Care system can do the most damage. In 2010 when the U.S. House of Representatives passed a reform project presented by President, health care system would cover more than thirty million U.S. citizens were prevented from benefiting from its advantages before. (Cohen, Robin A.; Martinez, Michael A 2010)

Reform involves provide medical insurance in addition 31 million Americans living in Washington D.C. It will cost 940 billion dollar for 10 years. (Ellen Nolte and C. Martin McKee, 2008)

The Washington D.C health care system is arranged as follows: Slightly more than 15% of the population, mostly people over 65 years enjoyed the program Medicare. Both of these programs are funded by the state. 58% of citizens are insured by their employers. And 15% did not have any insurance. The Washington D.C spends more than $ 2 trillion - 16% of its GDP on health. (Hyattsville, Md.2010)



Opportunity & Issue Analysis

The health care industry faces several aspects of marketing in the business aspects of their practice. There is more direct-to-consumer marketing in the United States of health plans and pharmaceuticals, costs that eventually reach payers. Research and development spending on pharmaceuticals and other technologies is also higher in the United States. (Fortenberry, 2009) argues that without the profit motivation, innovation in health-care would falter should the United States move toward more of a state-funded medical system.

A trend toward increasing decentralization of healthcare in United States will also shape the evolution of the American pharmaceutical market. Because regional governments are now responsible for their own healthcare budgets, many of them want to exercise greater control over pharmaceutical pricing and reimbursement decisions, prescribing guidelines, and cost-containment strategies. Over time, the American market is likely to become increasingly fragmented along regional lines, presenting ...