When You Shouldn't Go Global

When You Shouldn't Go Global

The world is going towards the globalization. The companies have plunged into the international markets with international business and marketing strategies. Going global is not as easy as we think. It is difficult to capture the market with different cultures and preferences. Sometime it costs too much to go global because for going global you need to do a lot of research of the particular market in which you want to enter. Lack of knowledge about the market can lead you towards the failure. Many companies started their businesses in international market but ...