What we see Advertising, Mass Media, and Body Image?

By

[Name of the Institute]

[Course Code]

ACKNOWLEDGEMENTS

This dissertation is an opportunity for me to extend my regards to my research supervisor, my beloved friends, and my family for their untiring support that they furnished throughout my research. I am grateful to them for their belief in the guidance and me that they provided me without which I would have never been able to work on and complete this research. It also signifies my own views and does not closely relate to the university.

Signature: _______________________________

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DECLARATION

I, (), would like to declare that all contents included in this study stand for my individual work without any aid, and this proposal has not been submitted for any examination at academic as well as professional level, previously. It is also represents my very own views and not essentially those that are associated with other university.

Signed __________________ Date _________________

ABSTRACT

Objective: The study conducted to examine the effects of media on body image of individuals. Since, it has been a fact that people of the United States live in the saturated era of mass media. In general, media is creating a world that has potential forceful impact on the lives of people. Research studies have indicated that the ongoing exposure to the mass media is changing the human perception of reality. The notion of body image should consider as the strategy that can change the perception of others, but the culture is equipped with physical images and appearances.

Method: Information from existing literature utilised along with the questionnaire study of n = 50 participants including both females and males.

Result: The study revealed that 80% of the participants showed body dissatisfaction that led to the increased influence of media on body dissatisfaction among males and females. Further, idealised promotions of body images through media increased negative though about body appearance. Further, analysis of literature revealed that these negative effects were stronger for females and advertisements invested more on promoting body image dissatisfaction for females.

Conclusion: Results support that media culture and the beauty industry are encouraging the body hatred concepts and thus, implication regarding to social healthy perspectives should consider. Hence, media should play positive and valid health promoting styles in order to redefine beauty linking healthy lifestyle that can enable people to realise the importance of good health, which cannot achieve through size, since, good health defines by the mental, physical and social wellbeing of people. The fake beauty concept by media promotions can change, but it will take time.

Keywords: Body dissatisfaction, body image, mass media, advertisement, thin, muscular.

ACKNOWLEDGEMENTSii

DECLARATIONiii

ABSTRACTiv

CHAPTER 1: INTRODUCTION1

Background of the Study1

Media and Its Influence on Body Image1

Conception of Idealized Body Image2

Body Image and Adolescence Factor3

Children and Body Image Issues5

Thesis Statement of the Research Study6

Purpose of the Research Study8

Significance of the Research Study9

Aims and Objectives of the Study9

Research Questions of the Study10

Definition of Terms10

Body Image10

Body Dissatisfaction11

Outline of the Study11

CHAPTER 2: LITERATURE REVIEW12

Media Role and Body Image12

Sexual Content on Media14

Emergence of Social Media15

Adopting Communication Technologies15

Role of Social Networking Media ...