What is Marketing



Introduction

The term marketing refers to a process of creating attraction for a particular product or service among the targeted customers. This is one of the distinguishing functions of a business to promote its products. An activity to improve the sale of a particular product(Silk.J.A. 2006).

Discussion

Today when we say the world has become a global village, it refers to a change in the entire existence of mankind. In this period era of competition, the ancient business rules have also changed. Earlier, a consumer had to visit a particular store to purchase the product he desired to buy, but today ...