What impact and effect does supervisor support have on employee motivation within the retail industry?

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Table of Contents

CHAPTER 1: INTRODUCTION1

Background of the study1

Problem Statement2

Purpose of the Study2

Rationale of the Study2

Aims and Objectives3

Research Question3

Scope and Significance of the Study3

Reliability and Validity4

Ethical Concerns4

CHAPTER 2: LITERATURE REVIEW5

Concept of Motivation5

Supervisor's Behaviour and Employee Motivation6

CHAPTER 3: METHODOLOGY9

Research Design9

Sampling9

Sample of Participants10

Instrument10

Data Analysis11

Projected Time Scale11

REFERENCES12

APPENDIX - A14

CHAPTER 1: INTRODUCTION

Background of the study

Motivation is an internal drive to satisfy one's unsatisfied needs and is commonly used in management of enterprises to make employees energetic for creating profits for the company. Businesses today encourage their workforce to work in teams as part of the management policy to ensure greater commitment, participation, recognition and motivation. The retail business is the fastest growing industrial sector in Britain today. Experts anticipate that in the next five years, the retail sector will experience a growth of around five percent (Wright, 2004, 55). Currently, the retail sector accounts for £325 billion in revenue with 11 percent of total British workforce working in this ever growing sector.

The prevailing competition among the retail sector companies has had profound positive impact employees. Now, companies are moving towards implementing such rewards system that can cater to the needs of employees, who tend to perform beyond their capacities. That is why there exists a gap between levels of motivation among employees, working in different capacities. It is a fact that employees showing good performance tend to get both compensatory benefits and non-cash incentives. This practice continues in every organisation let alone the one which is playing in the retail sector. It is a fact that without motivation, employees will not do what an organisation expects from them. If an organisation wants to motivate its employees, the management should come up with effective motivation plan (White, 2008, 29).

Problem Statement

Despite the fact that supervisors hold key positions in retail business firms working in the United Kingdom, there are many employees who question the effectiveness of supervisors' adequate role in motivating their employees and team members. This negative feeling prevails even today, when sales personnel enjoy full support of their supervisors as compared to an individual, working in any other field. The retail sector firms are facing challenges in retaining their employees just because they were unable to motivate themselves to work under the supervision of a particular individual.

Purpose of the Study

In this study, the researcher will focus on highlighting the importance and effectiveness of supervisors' role within the retail sector companies to get their subordinate employees motivated, and their impact on overall employee productivity.

Rationale of the Study

We live in a world, which is full of expatiations. When an employee performs a task, he expects some kind of reward from his or her employee. Supervisor's support for individuals working in a team structure is a valid motivational source for perspective employees. All the researchers have a consensus on the positive impact of supervisor's behaviour on employee performance. The reason for selecting quantitative research methodology testifies the fact that it is the most ...