What Features do Good Briefing Papers have?

Table of Contents

Summary3

Introduction4

Tourism and the Economy of United Kingdom6

Employment related to Tourism6

Tourism GVA7

Visitor Statistics8

The Government Tourism Policy8

Overseas marketing9

Tourism Policy Issue in UK10

Imperfect Information11

The Free rider Issue11

The Future of Tourism Bodies of VisitBritain12

Recommendations14

Appendices15

References16

What Features do Good Briefing Papers have?

Summary

The United Kingdom estimation of the tourism value suggests that it has contributed approximately forty seven billion Euros to the economy of UK in the year 2008, out of which 1.7 million were in employment as an upshot of the spending due to tourism. Overall the figures of overseas tourists to the United Kingdom has declined every year i.e. in 2007 it was 32.8 million whereas in 2010 it came down to 29.6 million. But on the other hand, the figure of holiday visits by foreigners went up between the years 2007 till 2010; where the turn down in official tours and relatives and friends visits was the reason of the this prominent declination. The figures of domestic vacation trips in UK improved; it was 53.7 million in the year 2007 and in 2010 it reached up to 56.6 million. VisitEngland depicted the year 2009 as an 'outstanding year' due to the terrific rise in domestic tourism i.e. around 60.7 million trips were taken.

In March, 2011, the Government published their tourism policy which pronounced the following three objectives:

• Co-funding a £100m marketing campaign with the private sector to push overseas tourists to the United Kingdom, establishing hype from global happenings like the Royal British Wedding and the 2012 Olympic Games.

• Increasing the percentage of the citizens of UK who love to spend their holidays within the country and

• Increasing the productivity of the sector.

Introduction

Tourism is a tremendously imperative sector of the economy of United Kingdom. It is by now one of the 6 leading industries and the 3rd biggest export earner of the country. It accounts for approximately £90bn straight spend every year, holds more than 200,000 businesses and offers around 4.4% of our the country's jobs. Likewise it is significant in creating employment and wealth in the each part of the country and it is also one of the most cost effective ways to renew the neglected communities. A flourishing tourism industry builds attractive places to visit all over the country, which helps in improving the quality of life for each and every citizen living nearby.

To accomplish the goals for the industry and get the most out of the potential of 2012, the private and public sectors are required to collaborate for the promotion of the tourism industry. Due to its exceptional nature, the tourism industry demands extraordinarily advance levels of cooperation among the competing firms, for delivering shared marketing promotions which endorse each tourist destination like Britain itself, or York, London, Cotswolds or the Bath. However due to the sector's elevated share of SMEs, and free riding by organizations which gain from the campaigns of shared marketing in which they have even not participated, there is a sky-scraping level of market breakdown which discontinues its ...