WEEK THREE ASSIGNMENT

Week Three Assignment

Week Three Assignment

Introduction

Outdoor campaign supply industry has been successfully growing up in the fast moving world. There are a number of key products that is necessary while people make their mind for outdoor campaign (Pitta, & Katsanis, 1995). Hiking backpack is one major key product that people prefer while planning outdoor campaign. In this paper, I will explore the major objective of the brand extension is required in hiking backpack that is hoping to offer leverage towards their existing customers based over the brand loyalty in order to increase the profit with offering the latest product.

Discussion

In this fast moving world, such like other equipment hiking backpacks also required the brand extension in their product. The objective is very simple to have the provide leverage for their existing customers and make the mind of customers towards product loyalty (Broniarczyk & Alba, 1994). The trend is moving now moves towards that hiking backpacks requires continues improvement to make it weight at quite lighter and it should be more comfortable usage in a durable manner.

Solar panel

This is the best way for brand extension in the hiking backpacks because this is considered as the foremost element the most of the time missing by the customer while doing outdoor campaign. From a side from rations of food and the temporary shelter, a solar panel considered delivering the gear as it delivers the needed energy in order to charge the electronic devices that people typically prefers to have with them during the time of outdoor trips.

The function of the solar panel are based on the power station that harness the energy directly from the sun, and it main function is a charge those electronic devices that carry lower energy when there will be no such alternate available that time. The solar panel are ...