Week 6 of RSCH - 8100P - 5 CLASSES

Week 6 of RSCH - 8100P - 5 CLASSES

Introduction

Media has a very important role in our lives. Media has potential to influence our lives as it affects the society. It is obvious that anything that has influence or impact on our lives, will surely leaves positive or negatives impact on our lives. Apart from the influence of media, it also affects how individual perceive things (Harleyet al. 2007). Media communicate with the whole society that includes people with different background and with different cultures so it is possible that there is a conflict of opinion among the member of society. There are different types of media that includes brochures, newsletters, magazines, press releases, radio, television and internet (Bernhardt et.al, pp. 1094).

Discussion

It is fact that sometimes media shows biasness when reporting about a particular event or news. There can be a number of reasons for being biased while reporting any news such as to make a predefined point or to leave predefined prints, to make or destroy the image of any personality and to create interest in audiences by making a report more complicated (Stone, pp. 261). Therefore, there are certain pros and cons of media. These advantages and disadvantages are defined below:

Advantages of media

The most important benefit of media is that it offers wide reach. Through media one can target global audience. Therefore, media is the best mean to communicate to people of different locations and to convey your view point to far distinct locations. On the other hand, media in term of newspaper and magazine also assist in targeting a specific group. This help individuals, organizations and governments in reaching their target audience. As mentioned earlier that media has an influence on its target groups and on society in general, it can be used for educating the specific group or general audience (Newman & DeMarco 2003). For example, if a particular company wants to convey that a specific message to its customers than it can use media as a mean to convey message. If government want to educate its public about a particular disease and prevention methodology from that disease then government can use media to reach to its target audience to educate them. Media in term of television, internet and movies plays an important role in entertaining public. It is fact that media has a loyal fan following therefore it ...