Week 5 What I learned

Weak 5 What I learned

The ninth chapter revolves around the defining some important concepts related marketing and management. According to my understanding of the chapter, the concept of strategic management has been defined as process which helps an organization in reaching its goals through strategy formulation. An effective strategy can be easily formulated with the help of organization's strategic planning. Strategic planning has been defined as the long term planning of an organization which results in formulation of an effective strategy that forms the basis of strategic management process. Managers must make a choice among different alternatives ...