Week 3 Assignment



Audit Exercises

Introduction to the company

AT&T is known as one of the leading providers of IP based communications and services globally. They possess the world's biggest network of 4G that covers around 300 million people. They also have the world's fastest 4G LTE network and global coverage of US wireless carrier. They offer phones that work in most of the countries and maintain the world's largest WI.FI network. It includes more than 32000 AT&T Wi-Fi Hot Spots at famous food places, supermarkets and shops and also offers roaming facilities.

Mission

AT&T's mission is to get connected to people all around the world, wherever they live and work, and do it better than any other network providers.

Immediate Goals

To invest 250 million in 5 years to boost up innovations and drive education, support effective local program, make a joint influence via collaboration with AT&T business units, partners, personnel and customers to make sure that more and more of the students are facilitated through it. (att.com, 2013)

Financial

To be strong financially, how to appear in front of the shareholders

Objectives Demonstration of financial accountability

Measure

Well maintained financial statements and stock performance

Rationale

Strategically increase dividend payout

Audit Exercise 5

Balanced ScoreCard for AT&T



Customer relation

To achieve the company's vision and how should the company appear to its customers

Objectives

To create an efficient 4G network

Measures

Return on investment

Media Advertising

Rationale

Unlimited service packages

Free minutes bundles

SMS bundles



Sustainability

How are they going to maintain the

sustainability of their company

Objectives

Attract industry talent

Measures

Internal training process

Rationale

Marketing of 4G network



Human Resource

Human resource is the most important asset to any organization

Objectives

To retain existing, loyal employees and to hire the new talented ones

Measures

To set up an extensive recruitment and selection process

Rationale

To improve the productivity of the company to a great extent

What other areas can be included by a profit making firm

The Growth Perspective of the firm

This perspective will involve how the firms need to grow in a competitive environment. Innovation and creativity should be encouraged and must be considered as key. Profit making organization should develop a learning environment in order to get aware of the new technological advancements and to remain a step ahead to every other firm. Metrics can be devised to help the managers in allocating and focusing on the funds of training. It is obvious that learning is the essential component for growth of any profit making organization.

Learning should be emphasized as something more than just training. It must also include things like mentors and tutors within the firm. There must be a flow of communication among the employees so that they can easily resolve the issues on their own, whenever required. It must also include technological tools. There must be an implementation of high performance system.

Stakeholder's perspective

This perspective may involve how the stakeholders view the firm. It is very important for any profit making firm to be aware and positively act upon the variety of stakeholder issues. Stakeholders are not only the employees or customers but all those who have the potential to affect and be affected by the ...