Web-Site Evaluation

Abstract

Three e-commerce websites are evaluated in order to check their quality. It has been observed that the websites of Masters Home Improvement as well as Bunnings Warehouse are producing a very good impact on the visitors. They have all the qualities to attract and convince the customers to buy products from their stores. There is a complete balance in their designing and functions and have a very useful information related to all their products. These sites have privacy policies and they also give an option for customers' feedback for further improvement. They are providing an easy and simple access to their variety of products. These websites are observed to be fulfilling all the requirements of the competitive market place, while the website of Home Depot is failed to meet many of these criteria.



Abstract1

Introduction3

Website Evaluation3

Home Depot Website3

Bunnings Warehouse4

Masters Home Improvement4

Discussion5

Recommendations for the Improvement of Home Depot website5

Usability of Website5

Functionality5

Accessibility6

User Oriented Content6

Site or Page Design Issues7

Customer Relationship Management7

Site Promotion8

Overall Service Quality8

Conclusion9

Appendix11

Web-Site Evaluation

Introduction

The ecommerce marketplace is facing a tough competition. It is a challenging site that is just a click away. If a company wants to attract and convince more customers, it should focus on the quality of its website. Besides manufacturing good quality products and offering low prices, company should also make efforts to improve the quality of its e-commerce site.

Website Evaluation

Home Depot Website

Today a customer might not have enough time to interact with the household needs and online shopping is an answer for that. Home depot due to the online shopping facility can attract customers in a wider range. A customer can feel more comfortable knowing that all options are available on the website and there is no need to personally interact with the business in order to meet the requirements. Another important aspect that attracts the customers and increases the usability of the site is the option of tips and tricks. Regular update of this section guarantees regular usage of the website and increases popularity. Further more this section also makes the customer realize that the company takes interest in solving the problems of the users and is helpful even though the company is not getting paid for that.

Bunnings Warehouse

This website also knows how to attract customers and has provided a complete package to the customers. The mian aspect that can be considered eye catcher is the discount packages they provide to the customers. The search bar at the center helps the potential customers go to their area of interest in a short time. This shows the customer that the website is not a single page and can be explored further depending on the interest of the customers. The planning and calculation option would also help the customers in knowing what they want and how their creativeness can be fully utilized depending on their budgets.

In competition with other household websites, a customer generally gets attracted by the amount to discounts and perks that are provided to the customers. Also the eco friendly approach shows that they care about ...