WEBINAR AND ONLINE COURSE

Webinar and Online Course: Opportunities for Business and Educational Institutions



Webinar and Online Learning: Opportunities for Business and Educational Institutions

Introduction

Webinar is the term used to denote web-based seminars, presentations, lecture, training, workshop etc. It is a distance communication model that uses the Internet as a medium for communication the message. This model allows businesses and educational institutions to interact with their stakeholders or students and communicate their message. With a computer and an Internet connection, the stakeholders for companies and students for educational institution can also participate in the activities and inquire any ambiguity face to face with the source. Most e-learners rely on external IT sources, preparatory tutorials and self-study (Karten 2010, p. 208-216). At present webinars and online courses are widely opted by businesses for reducing the cost of training, meeting or interacting with employees simultaneously at different physical locations.

Marketing through Webinars

To keep pace with the enormous impact on habits of the consumer of digital marketing through online media, advertisers need to extend more than just their offline campaigns in the digital space. Digital marketing through webinar is an important element in the overall concept of the promotional activities and thus the Internet is an essential sales channel. Digital marketing through webinar is now one of the fastest growing segments in the advertising world. Digital advertising is setting new standards in terms of brand loyalty and changing media consumption in relation to old and new channels (Gitomer 2011, p. 7). Studies have shown that use of the strongest and most influential consumer digital media while simultaneously watching TV; and to be truly effective, a brand from the beginning to incorporate digital marketing into their marketing strategy.

In the first place it is interesting to realize that when it comes to digital marketing we mean the transfer of all marketing features to the digital world. Webinar is the method of identifying the most efficient way to produce value that can be perceived by the market through digital tools. While the definition and scope of the Digital Marketing are similar to those of traditional marketing we have a number of factors which are extremely important and which are changing the rules of the game completely. Considering that digital media are much more prolific that tangible media obviously cannot use the same criteria when defining how to interact with them. On the other hand, customisation is one of the factors that changes marketing completely. Users can have in a digital environment, a unique and personalized experience, which is impracticable without digital technologies. Considering only these two factors, it is obvious that you cannot work in the digital world with the same concepts that are working in the offline world. That's why the ways of creating value have to be much more innovative than simply an extension of the usual marketing activities.

Advertising and communication change completely in the digital environment with webinar. The medium of webinar allows companies to have accessibility to the customers whenever they are available (Hutson 2010, ...