WALT DISNEY

Walt Disney

Walt Disney

The Walt Disney Company has emerged in the last two decades as one of America's leading patrons of architecture. Under the leadership of Michael D. Eisner, no Disney building is traditional. Imaginative, artistic, adventurous, and even impulse decisions rule at Disney. In many ways The Walt Disney Company has continuously been a pioneer in architecture. The great California modern architect Kem Webber designed its 1939 Burbank studios. Disneyland Park itself broke new ground in different ways, among them the reinvention of the American small town.

Mission Statement

A closer examination indicates Disney has always been closely concerned with money and growth; the Walt and Roy administration was at best marked by devotion and inspiration. (cbae.nmsu.edu) The Walt Disney Company is eminent for having an organization that is dedicated to customer service and quality of product. One can be easily be amazed at how successfully strategies at Disney reveal ideas that hardly seem earth shattering because they are so fundamental and come into view to be simple common sense. One such idea at Disney is to know your customers and keep them the central point of everything. Here I will outline the crux of Disney's leadership. Upon these pillars are built the ten Disney principles:

1- Give every member of your organization an opportunity to dream, and tap into the inventiveness those dreams embody. 2- Stand firm on your opinions and beliefs. 3- Regard your customers like guests. 4- Support, authorize, and compensate employees. 5- Build long-term association with key suppliers and partners. 6- Dare to take calculated risks in order to introduce creative ideas to realization. 7- Train extensively and steadfastly strengthen the company's culture. 8- Align long-term vision with short-term accomplishment. 9- Use the storyboarding technique to resolve planning and communication problems. 10- Pay close thoroughness to detail (www.hrmguide.co.uk/hrm/Disney.htm).

“Walt Disney may have said it best: "You can design, create, and build the most wonderful place in the world. But it takes people to make the dream a reality." Translation: Execution can be aided by all manner of technologies, but in the end it's people who build what needs to be built and who use the tools they're given—effectively or otherwise—within the enterprise and, by proxy, through business partners and suppliers.” (www.cobbles.com)

Disney's Corporate Strategy

Disney's corporate level strategy is based on a horizontal and decentralized and informal management approach. Ideas are born from within the departments and are worked-up throughout the relatively low hierarchy, where the final decisions are made. The management focuses on group creativity and in teamwork. For instance, the most creative employees usually met every Sunday in the purpose of coming-up with new ideas and new business concepts/strategies. The Sunday meetings are referred to as "Gong Shows", where all participants have to come-up with a unique idea (www.optimizemag.com).

As seen in this example, a large emphasis is placed on employee participation, especially on the most talented employees. Furthermore, the company is frequently refreshing its top management with new ...