Walmart VS Target: Public Opinion

Target Corporation

There are three conditions that ensure a company to be hated: 1) Be U.S. 2) To be number one in its sector and 3) Aim for a customer "popular" and not elitist. If you are missing only one of the three, you can expect you to forgive a lot of defects and errors. Target takes advantage of a more elitist, due to a design and branding cared. If you meet the three, cons, resign yourself: you are already "cast" in the bad guy. That's why Target, chain stores at low prices but with the image "hip", which will land in Canada in 2013, may rejoice to have had Walmart to serve as a lightning rod. Walmart has become bigger, faster, in more countries. It's like fast food: what is the favorite Turk's head? McDonald's, of course. Yet that is no more "bad guy" in the nutritional point of view, as Burger King, Harvey's, Wendy's or A & W (or that Taco Bell, probably). And which, in turn, is harder to provide better menus, supports works like Ronald McDonald, is involved in the community, and offers its employees good working conditions and advancement, especially when compared to others in the same field (Werther & Chandler, pp. 43).

“Whatever”. This is the term "McJobs" that is passed into everyday language to describe jobs thankless and precarious. This is McDonald's that Morgan Spurlock took as a target for his film SuperSize Me. And this is the clown Ronald McDonald that American parents have been targeted in a campaign against childhood obesity (see here the movement Retire Ronald). Competition during that time is doing rather cheaply and also to have him serve as a lightning rod for public opinion (Loveless & Morter, pp. 256).

Ditto for Walmart. This is the term "Wal-Martization" was invented to describe too much globalization (supposedly), too much concentration in the hands of a great player, and even urban sprawl and its consequences. And it's that focus on Walmart critics, who often could be extended to many others in the retail trade. Who cares about a Target or other during that time? Upon learning in January that Target would arrive in Canada (by "buying back the leases" of most Zellers) journalists and commentators were supportive and even enthusiastic. But now there were wrong notes: Target has the intention, according to what we learned in The Business François Pouliot laying off employees of Zellers, to use then only those they want. Which at least defy the spirit of our labor laws? And shows that, in any case, Target is not necessarily more "friendly" than others ... This is exactly what was said in this article published in the United States in 2007 , to which my research took me conducted: "Public perception HAS Target Allowed to escape the scrutiny That Seems To follow Wal-Mart at Every Turn. "

That's exactly it: Target share with a couple of assets to draw on the image plane: besides being, as we have ...