WAL-MART

Wal-Mart



Wal-Mart

Action Plan

Objectives

The main objectives for Wal-Mart are:

What needs to change in your company to create optimal support of its export marketing efforts? List things such as hiring a new employee, training staff, or allocating budgets.

What does the company need to do to prepare its export product for the target market? List things like creating new labels, making production line modifications, changing to metric-volume packaging, or reformulating the product.

Task

What do you need to do to accomplish each of your objectives? In this specific tasks or steps will be listed to take to accomplish each objective. For example, Wal-Mart may need to label your product for sales. In that case, its individual tasks might include determining the government's exact requirements for labelling, having material translated from English into, and identifying a printer who can print characters.

Priorities

In what order do you want, or need, to complete each of your objectives?

Within each of your objectives, in what order do you need to accomplish the individual tasks?

Schedule

By what date do you plan to accomplish each of the tasks, or set of tasks, in your action plan? Be realistic. Consider when you want to achieve your objective and your company's overall goals for developing export markets. Also, consider the availability of human and financial resources.

How much time and money can you realistically expect your company to allocate to each task over what period?

Evaluation

Periodically, check your results against your company goals. Adjust your plan, and perhaps even your goals, as you gain more experience.

Action Plan 2

Objective

The main objective for this action plan is to increase the sale of the company.

Task

In order to increase the sales, Wal-Mart needs to increase it quality and the means for increasing the sales. Like, it has to increase its marketing and promotional efforts as well.

Priorities

In order to fulfil this objective, Wal-Mart ...