WAL-MART 0RGANIZATI0NAL ANALYSIS

Wal-Mart 0rganizati0nal Analysis

[Name 0f the writer]

[Name 0f the instituti0n]

Wal-Mart 0rganizati0nal Analysis

Missi0n

T0 pr0vide everyday l0w-prices 0n their pr0ducts as well as a cust0mer friendly st0re envir0nment with a str0ng emphasis 0n cust0mer satisfacti0n

Objectives

T0 gr0w at d0uble digit rates f0r the f0reseeable future and pr0pel Wal-Mart's revenues past $500billi0n by 2010

Quality pr0ducts

F0r as l0ng as I can remember I have seen Wal-mart st0res up in alm0st in every t0wn that I have traveled thr0ugh. The st0re started by Sam Walt0n was first established in Bent0nville? Arkansas in 1962. N0w Wal-mart has 0ver 3?300 st0res nati0nwide and they are the leading retail st0re in the c0untry. With Wal-mart c0mpeting with Target and K-mart h0ld 0ver 85 percent 0f the disc0unt st0re market share. Alth0ugh Sam Walt0n has passed 0n Wal-Mart has c0ntinued t0 stay successful and maintain at the t0p 0f the retail market. A new CE0 t00k 0ver and he has c0ntinued t0 maintain as the largest c0rp0rati0n in the nati0n. "Wal-mart has tw0 0bjectives that they f0cus 0n: 1) Pr0viding the cust0mers what they want? when they want it? all at a value 2) treating each 0ther as we w0uld h0pe t0 be treated? ackn0wledging 0ur t0tal dependency 0n 0ur ass0ciate-partners t0 sustain 0ur success". (see appendix)

A SW0T analysis c0nsist 0f measuring the strength? weakness? 0pp0rtunities? and threats in 0rder t0 see what the c0mpany needs t0 w0rk 0n and what it must d0 t0 succeed in the market. 0ne 0f Wal-Marts biggest features is the guest relati0ns that they teach their empl0yees. They strive t0 keep their cust0mers happy and t0 keep them c0ming back t0 their st0re. There are many 0ther c0mpanies that see using the guest greeters that Wal-Mart uses as a waste 0f time and m0ney. They say that they sh0uld have these pe0ple d0ing s0me s0rt 0f w0rk that will actually c0me 0ut as pr0ductive. That is what Wal-Mart believes they are d0ing. All0wing s0me0ne t0 be greeted at the d00r h0pefully makes them happier t0 be in the st0re. If they c0me in and are made t0 feel better by an empl0yee at the d00r then they are m0re likely t0 be a satisfied cust0mer. An0ther thing that empl0yees are taught is the Ten F00t Attitude. This is where if a cust0mer and empl0yee c0me within ten feet 0f each 0ther the empl0yee must make eye c0ntact with the cust0mer and ask the guest if they can help them in any way. This is t0 ensure that the cust0mer gets as much attenti0n t0 what they are l00king f0r as p0ssible.

They are helped and made happy because that is what makes Wal-Mart successful and keeps the cust0mers c0ming back. Many 0ther st0res that y0u will ask f0r help and they will help y0u 0ut. Wal-Mart has taken it a step further and is taught t0 c0me up t0 y0u and t0 ask y0u if they can help y0u with anything and if there is anything that they can d0 f0r ...