Wal-Mart is the business world. The data showing the size of giant Wal-Mart do not miss its great contribution in the retail industry. Wal-Mart is the world's largest business, the largest private employer in the world, the eighth buyer of Chinese products (to Russia and the United Kingdom). The turnover of the Wal-Mart exceeds the GDP of Switzerland, its IT budget greater than that of NASA, the financial wealth of the heirs of Sam Walton that is the founder is two times higher than Bill Rates but behind these superlatives lies the story of a very unique company in Arkansas that, in the space of 40 years, has revolutionized the old Fordist models of business organization and mostly reconfigured friend reports producers and retailers the entire U.S. economy (Supply Chain Digest, 2012). The success and political impact of this giant company allow it to redraw the city plans to determine the real minimum wage, to break unions, to define the contours of popular culture to influence capital flows in the world, and maintain what amounts to diplomatic relations with dozens of countries. While the margin of a man moving works of governments remains limited, Wal-Mart now seems to have more impact than any institution, not only on whole sectors of American social and industrial policy, but also on the model of life and global consumption, extremist and family owned.
Discussion
External Analysis
As the largest chain of its kind, and kept constant for so long, it makes sense that Wal-Mart has few areas of opportunity. In the area of a marketing company has relied heavily advertised on television. Use the technique in which the barometer of sales patterns may be affected then television commercials. As an area of opportunity, we can see that it could reach a greater number of followers and would focus on younger audiences, creating a new sector of people loyal to the brand.
Environmental threats as Wal-Mart are reduced to the environmental as its more competition so far has been Target and $ 240 billion less in sales than Wal-Mart sells about $ 257.9 billion. On the environmental front, the website "laneta.apc.org" tells us about the environmental problem has created building a store. The destruction of green areas, trees, endangered and therefore, the integrity of the environment destroyed without mercy in that city. This kind of problems can harm the business by creating demands that can be avoided and thus continue to gain the trust of people who care about the environment as this can cause abandonment of his party (Fishman, 2006).
Various Customer Service Issues in Wal-Mart
Wal-Mart is facing several customer issues and receiving a spate of complaints which are having a bad impression on the image of Wal-Mart. The management of the Wal-Mart has to pay heed to the issues which are reported by people. The customers of Wal-Mart have been complaining that they face great difficulty in finding the products which they want. If they cannot find their particular products, then the business is most ...