Volkswagen Article

Volkswagen Article

Introduction

The main purpose of this paper is to analyse the case of Volkswagen and discuss the issue that why the managers of Volkswagen have failed to correctly forecast the sales potential of Volkswagen beetle. The paper also uses different consumer theories explaining that whether it is styling or other factors that sell cars especially in VW beetle.

Why didn't the VW managers correctly forecast the sales potential of the VW Beetle?

Volkswagen is considered to be the leading auto manufacturers in Europe and had been a leader in the Canadian imported car market in late 1950s. It is still ...