VODAFONE QATAR

Marketing Analysis of VODAFONE



Marketing Analysis of VODAFONE

Introduction

Over preceding two decades, the environment of Business has modified greatly from the traditional post-World War II landscape of business with which organisations were operated within and were familiar with. In the emergence of those modifications, some new challenges came up for challenging the traditional ways of fulfilling the role and function of marketing in organisations. This pertains not just for larger companies but even to companies of each size. The concept of globalisation has doomed the new trends in markets that are due to the distinctive preferences of customers and cultural differences. Technology has altered the power equilibrium progressively towards highly informed and empowered base of consumers. More complex market segmentations have been made and retaining customers has been becoming more and more difficult. For all such concerns, Marketing is required to be even more pro-active and dynamic in its overall role playing.

For this assignment, the company that has been chosen is 'Vodafone' which is operating in Qatar at local level. This assignment on that company will facilitate the comprehension of the practices and principles of the Marketing Management concepts with the help of an applicable case study. The main objective of this assignment is to achieve numerous learning outcomes, specifically those are related to the application and analysis of information on marketing mix, strategic options, marketing characteristics and consumer buying behaviours.

Discussion

For attaining prosperity, all organisations of business constantly and endlessly have to persuade and promote the potential customers for buying their products, and this is also required to do in absolute efficient manner. This is vital to all the activities of marketing, as marketing is not just confined to selling and advertising rather covers all the areas that were once used for means of providing under the philosophy of “The right product, in the right place, at the right place, and at the right time”.

Background of Vodafone

A British multinational company of telecommunications regarded as Vodafone Group Plc has it's headquarter in London with its registered offices in Berkshire, and Newbury. It is the second-largest company of mobile telecommunications in the world after China mobile that is measured by both revenues 2011 and subscribers, and as of December 2011, had around 439 million subscribers across the globe.

The company operates and owns networks in more than 30 countries and has networks of partnership in more than 40 other countries of the world. Its division of Vodafone Global Enterprise provides IT as well as telecommunications services to corporate clients in more than 65 countries of the world. Vodafone also holds 45 percent share of the company 'Verizon Wireless' which is measured as the largest company of mobile telecommunications in the United States by subscribers. The company is also well-recognised by its subsidiary undertakings, associated undertakings, joint ventures, and investments. Vodafone is operating its business operations in several regions of the world inclusive of Egypt, Kuwait, South Africa, Ghana, UAE, Libya, Qatar in the African and Middle Eastern regions, as ...