[Visualizes Environment in Creativity Design]

by

ACKNoWLEDGEMENT

I would take this opportunity to thank my research supervisor, family aND friends for their support and guidance without which this research would not have been possible.

DECLARATION

I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

ABSTRACT

Creativity is an important factor for the designers. Creative tools, like brainstorming, have been introduced in order to enhance it. This report is an investigation of one factor which can affect designer's creativity and more specifically it investigates if and how the visual animations can be used to sublimely invoke designer's creativity. The experiments of this report are Based on a theoretical model of creativity, the Axiomatic Theorem of Design which formulates the concept of design problem into three parts: environment, product and product requirements. The experiments use a method which visualizes to the designers the 2 parts of the theorem (environment and product requirements) in order to establish whether or not it has an effect on the creativity process. With self-report techniques and statistical methods the results of the experiments established that this method can affect positively the designers by increasing the generation of Valuable ideas and increase their creative process by increasing their concentration and perception for the design model.

Table of Contents

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Background of the research1

Measure of stress Levels4

Hypothesis to the experiment4

CHAPTER 02: PROCEDURE5

Experiment Phase 15

Set up of the Experiment5

Apparatus6

Description of the apparatus6

Sample of photos:6

Experiment Phase 28

Design of the Experiment8

Task8

Requirements and Product Environment9

Performance Requirements9

Structural Requirements10

Apparatus of Experiment10

Note:10

Description of apparatus11

CHAPTER 03: METHODS, ASSUMPTIONS, AND PROCEDURES13

Diagram for Methodology13

Description of the Diagrams13

Justification of the methodology14

Why self-report techniques?14

Psycho-physiological measurements16

Other parts of the Methodology17

Statistics24

Synthesis &Evaluation24

Phases in the design process24

Evaluation Step by Step25

1st Step: Synthesis25

2nd Step: Evaluation25

Performance requirements:26

Heat balance:26

Structural Requirements27

Technical Requirements27

CHAPTER 04: RESULTS28

Results Based on Questionnaires28

Tables from Experiment Phase 128

Evaluation Method29

Graphs31

Table 1: Evaluated ideas from 2nd experiment36

Table 2: Mean and mode for the participants37

Table 3: Number of times that the photos affected the participants37

Representation in graph37

CHAPTER 05: EVALUATION39

Questionnaires39

Interviews40

Categories40

Evaluation of their interview42

Statistics44

CHAPTER 06: CONCLUSION45

Future Work45

REFERENCES47

Books/Articles/Journals47

Information about Desert conditions51

Internet sites51

Books51

Information about Vehicles in sand, desert51

Internet sites51

Books52

Articles52

Reference from the images Collected52

APPENDICES54

Appendix 4: Questionnaire54

Confidentiality54

Data Protection54

Questions55

Appendix 5: Interview Questions56

Interview56

Appendix 16:58

Standardized Open-Ended Interview58

Likert type:58

Type of question58

Ordinal scale59

Example of the Evaluation59

How the data are collected59

Evaluation Tables63

CHAPTER 1: INTRODUCTION

Background of the research

Mathematical models of creative process are beneficial for developing tools to enhance the design creativity. With the mathematical model, factors affecting the creative design could be better understood. It has been argued that there is a fundamental flaw in the mathematical exploration of design activities: if design can be studied mathematically, then randomness in design will disappear and in turn there will be no room for design creativity.

One mathematical model that has been developed is the Axiomatic Theory of Design Modelling which is the model that has been used in order to design and evaluate the ...