VISUAL RHETORIC

Visual Rhetoric: Advertisement Analysis



Visual Rhetoric: Advertisement Analysis

Introduction

I have chosen the advertisement campaign of WWF. Campaign in support of the movement to combat climate changes Print advertising campaign, the idea is to point out the consequences of irrational use of electricity and its impact on the environment.

Theme Analysis Of Advertisement

World experiencing electricity crisis resulted in cuts of widespread power with disastrous consequences. According to forecasts, these power problems power will limit the growth of the country for at least the next five years.

The advertising campaign discusses that the crisis is rooted in an ambitious program of restructuring and privatization of electricity from the early 1990s. It was a very long process punctuated by reforms difficult to implement implemented. The private sector meanwhile has not answered the call while simultaneously investing public was at a standstill. These are essentially the causes of the current crisis (Willerton 2005). The objective of the reform was to bring the area of electricity distribution market forces. The main aim of WWF is to work for the betterment of nature. By the help, of this advertising campaign WWF tried to give the message to the people to switched off extra lights. This instruction is only to avoid the disastrous consequences.

Some call now abandoned the program of restructuring and strengthening of the existing structure. Also for the production, the restructuring program was to create competition and bring the private sector participation. Globally, the risk heating of the atmosphere of the planet became the greatest concern. It is associated with the carbonic anhydride rejected by facilities that burn fossil fuels. In a situation as inconvenient, the countries rely to study the problem and possible remedies. The issue of boundary pollution by sulfur dioxide and nitrogen oxides can be solved by technology. It is a question of money and time. The problem posed carbon dioxide and other gases greenhouse is more difficult. WWF started a campaign which focuses on the Low profile Energy and recommended upon the exploitation of energy sources renewable (www.wwfpacific.org). It had to be honestly acknowledged that there was no satisfactory solution for escape this dilemma.

Improving yields is not being a problem. The main question that came into the mind after watching this advertisement is how much can be saved and when. Let us remember that improving the performance of electrical appliances not compensation will be any increase in demand electricity resulting from the use ...