Visual Literacy in Business



Visual Literacy in Business

Part 1

Advertising is to make public a message about something or someone with a commercial nature. Its main objectives are attention, interest, desire and action by the person who is receiving publicity. It is estimated that individuals receive at the end of the day about 250 advertising impacts. There are several different types of ads are characterized by the smoothness with which broadcast their messages, while others appeal to the imperative, or appeal to the senses, reason, emotion. Some use the image as the main element, while others use the text; But, they all have something in common, they all have something (a product, service, idea) who want the consumer to purchase in exchange for a price (Wang, 2006).

In this global world, where the concept of advertising does not revolves only around TV, print and Radio, but have also embedded new channels of communication, which on the contrary gave it a name of holistic marketing, which targets the customer from the angle of 360. Visual communication these days have embarked with unconventional tactics of advertising where a brand advertises beyond the routes of conventional and traditional strategies. New strategies involves the concept of touch points, where the brand needs to have a proper research to link around the proper touch point with their brand so that they could place the branding site accordingly (Bass, 1995).

The stance that visual communication is everywhere around us, any where we go whether outside, or whether inside the home. They vary in many forms, depending upon the touch point and the associations of the brand. Today brands have adopted the unconventional part of the advertising, to stand out in the clutter of advertisements. In explaining my own part of the example, only those ads stays in top of mind, which are very unconventional, those which are beyond the part of creativity (Aaker, 1974).

Below is the ad which is still in the top of my mind, this is one of the ads which amazed me. In my opinion excellent concept, creativity; which the people call it, thinking out of the box and last but not the least is the flawless execution, which helps any brand or advertisement to stands out of the clutter.

Berger executed the concept very well; I must appreciate the agency for making it happen, and giving it the best colors. I feel that the ...