Visual Literacy

[Name of the Institute]

Visual Literacy

Task1

Apple's Macintosh launched in 1984 was a very innovative advertisement as it emphasized on the customer needs, rather than the product attributes. This advertisement created a positive buzz in the consumer market and the relevant target market become very interested regarding this innovative product. The example of Apple's iconic 1984 Macintosh ad shows that the brands should focus on the eventual needs of the customers, rather than the product itself. The customer should be the prime focus of any advertisement strategy; hence the brand should communicate how the product will help the customer, attain a ...