VISUAL ANALYSIS TEST

Visual Analysis Test

Visual Analysis Test

Introduction

This paper discusses the marketing and market value of distinct art objects. This includes the various aspects of the art object such as formal analysis and relation to other works by the artist in same genre. The impact of estimate value also acts upon the sale and effects on price. The possible reasons for vendor selling the work at this time are also elaborated. The exhibition and literature shows also influence the price of the art objects. This can also be highlighted during the estimation of value and price.

Discussion

Portrait of Charles Brandon, 1st Duke of Suffolk (c. 1484-1545)

The portrait of Charles Brandon, 1st Duke of Suffolk is the property of an American Private Collection. It is oil on panel with size 57.8 by 46.4 cm. 22 3/4 by 18 1/4 in. The estimated amount of portrait was assumed in range 151,580 - 227,370 USD. This portrait was placed on displays at various occasions and events in several museums and exhibitions. The main reason for the popularity of the portrait was the level of details of the Duke which was drawn in such ancient times. The catalogue of the portrait can be used as marketing tool. It demonstrates a brief history of the Duke himself. Exhibition and literature history affects the price. It is fairly evident that old history of the portrait and the duke has influenced the price and consequently resulted in the increase in overall value of the artwork. The main issues and challenges faced by the portrait is the possession (Ganz, 1937, 205-211).

The catalogue states the importance of the portrait by elaborating its events and course of history. It was painted when Brandon was approximately 45 years old. He is richly dressed in expensive clothing including silk shirt and fur lined cloak. The combination of colors and various techniques have significantly induced the observer into a state of view from aperture. Strong directional lighting with a cool monochrome background has enhanced the typical artistic culture of the specified period. Another claim on the details includes the apparent attempt to heighten the impression of occupying three dimensional spaces.

The fine use of colors to represent the light mood of the portrait itself is also considered as the quality of the picture. The appearance of the duke is the main concern of the portrait. The artist strived towards the management of art which attempting to create a lively environment in the background. The chrome color used has significantly enhanced the dynamism of the portrait. The marketing aspect of this piece of art is the value of the painting (Ganz, 1930, 59-65). Similarly, the history of the portrait and its characters also has a concrete affect on price. The actual sale was higher than the estimate as anticipated. This can be the due to the fact that it is regarded as antique by the people.

Brandon has the point of interest in this portrait which compelled the artist to put extra ...