VIRGIN MEDIA

Strategic Management Model of Virgin Multimedia MVNO

Abstract

The market of the telecommunication is very dynamic. It deals with a huge number of consumers and diversified need of the consumers. Mobile broadband through Mobile Virtual Network Operators is not a very old terminology. The advancement of the technology has provided new market for the telecommunication companies. Virgin Media is a well known organization and was a market leader regarding the mobile broadband that deals as a successful MVNO but the competitors in the market has offered more diversification in the data application that lead to the shift of the customers. This assignment provides an informative data on SWOT analysis of Virgin Media as an MVNO. Strategies for growth are also evaluated keeping in consideration the opportunities.

Table of contents

Abstractii

Strategy4

Strategic Management4

Contextual Review of the Company5

SWOT Analysis6

Strengths7

Weakness8

Opportunities9

Threats10

Ansoff's Matrix - Planning for Growth11

Product Development12

Supporting Evidence of Research and Analysis14

Recommendations and Outcomes15

References17

Strategic Management Model of Virgin Multimedia MVNO

Strategy

A strategy can be defined as a set programs or an idea of actions that is specially designed to achieve a vision by an individual, a company or an organization. Strategy can be defined as acquisition or the attainment of certain plans or vision. This can be done be assuming and understanding of the scenario or certain situation. It also addresses the position of advantage over adversaries or best exploiting emerging possibilities(Marcousé, et.al 2003, pp. 45). A factor of vagueness and uncertainty is always evident when planning for future therefore Strategy can be a more specific set of actions or decisions that also provides with options in case of uncertainty if the fixed plan is not applicable. It is Greek word that can be translated as command, generalship.

Strategic Management

Strategic management can be defined as the process of management that is used to estimate or calculate and regulate the business and the nature of the business in which the company is involved. It also includes the process of accessing the competitors and wisely set the strategies looking at the potentials in the market and of the product (Pettinger, 1996, pp. 22). It may also involve the reassess of the assets depending upon the goal set and changing market values and conditions. Apart from opportunities, it also important to consider the areas of potential that have not been explored and. Therefore it is important to be considered all the areas that are important competitors, strategies issues in the market. Viewing the history of the competitors in the markets is an important area on management as well as case study of the failed tactics and the strategy behind it is also important as a case study to learn from it. A new strategy to meet changed circumstances, new technology, new competitors, a new economic environment or a new social, financial, or political environment can successfully launch a new product or can replace or lead the already existing competitors in the market.A mobile virtual network operator (MVNO) can be defined as the communication services that deal with the wireless networking ...