VIRGIN GROUP

VIRGIN GROUP

VIRGIN

Introduction

Virgin group of industries is one of the largest companies in the history of United Kingdom. Since 2000 its turnover that is being calculated is more than £3 bn. Virgin group has penetrated into many industries and captured the major chunk of the market share. Of all the companies that have been run by Virgin Group, Virgin Atlantic is the most profitable company. This is an air line company, with destinations to almost every part of the globe. The group has emerged to be a strong name in the sector of finance, banks, railways, airways, telecom, media industry, soft drinks, cell phones, entertainment and many more. The founder of Virgin group Richard Branson is known to be the 'Shaper of 20th' century along with Einstein and Gandhi.

In 1970, foundation of Virgin Group was laid by Richard Branson. And in early 80s the company went public. But the owner of the company Richard Branson is the man of vision and he believes in long term success then short term gains. So he forgo the short term gains of going public and bought back the stock of the public. The reason for doing so was clear that he always wanted to press the acceleration button for the company's success which does seem possible working as a stock listed company (Jackson, 1996, pp. 56).

Discussion

People Engagement Method

People or public engagement is a process that uses controlled communication with government, public and the other concerned parties to make them know the policy development of the company and implementation of any service.

Virgin was built as a social company. Strategy to acquire is social. Every member of their team is social including all the executives and upper management personnel; in simple words the whole organization is social. The organization is focusing on uniting and keeping together the business community to face the challenges regarding social and environmental problem. Strives towards getting greater involvement from the consumer, employees and its employees is being implemented through digital activity. A new social organization founded by creative agency Beta is devising the program for this purpose, which helps brands collaborate and communicate their environmental and social points.

In order to integrate into every facet of Virgin's online business along with sales and costumer solution and care, Virgin media launched an entirely controlled Touch commerce engagement program in limited deployment in 2009 and expanded this change throughout the organization by 2010, where its changed the whole face of purchasing lifecycle of broadband, telephone, TV and bundle services. These changes brought approximately 17% site lift in conversation through live agent communications, nearly 82% of the costumer responded in saying extremely satisfied or very satisfied and 90% incremental sales were seen through live agent interactions (Robbins, 2008, pp.76).

Motivational Strategies

Branson always believed that his organization can only prosper if his employees are happy and satisfied, so he strongly believed in employee motivation and recognition. So he always gives importance to his workers and treats them fairly, he believes that if an employee is not ...