VIETNAMESE RESTAURANT

Vietnamese Restaurant

Contents

Background4

Problem Statement4

Research Objectives4

Research Questions5

Research Review5

Introduction5

Main Body6

Human Resource Management7

Value Chain8

Marketing Strategies9

Porter's five forces10

Canvas Model10

Competition11

Conclusion12

Research Methodology12

Target Market14

Resources and Time Frame15

Intended outcomes for the research15

Data Analysis and Validity16

Quantitative Data Analysis16

Qualitative Data Analysis17

Ethics, Validity and Presentation17

Background

The core aim of this research methodology paper is to construct a formal framework to establish Vietnamese restaurant at the heart of the London metropolitan area. The given research topic is interesting from practical and academic perspective since it would be able to offer new business opportunities to entrepreneurs in a recessionary market, and provide alternative sources for the local population to eat healthy and non-traditional cuisines. The restaurant will be open in the Shoreditch-Hackney.

Problem Statement

The opening of a restaurant requires many tactical and strategic decisions to make a successful restaurant start up in Shoreditch, Hackney, London.The demand of Vietnam's customers in the food industry is increasing. The customers are looking for quality food within affordable prices. There is a need to identify factors that influence the customer's decision about where to eat. There is a need to consider ways of implementing management decisions. Identification of marketing strategies in order to promote and increase sales and profit of the restaurant is important.

Research Objectives

The major objective of the research project is to provide a way for entrepreneurs to start up a new Vietnamese restaurant in London.

To identify the factors that influence the customer's decision of the restaurant industry

To identify management strategies in order to make the restaurant successful

To identify strengths, weaknesses, opportunities and weaknesses of starting a restaurant

To identify ways of hiring and maintaining an effective workforce

Research Questions

The aim of the research questions is to achieve research objective through the use of primary and secondary research.

What factors contributes to the final decision of customers to eat out in a restaurant?

What factors are relevant for making long term goals and objectives?

What are the internal and external factors of the restaurant being open in Shoreditch, London?

How to best recruit staff for the restaurant?

Research Review

Introduction

The opening of restaurant requires many strategic and tactical decisions making. The decision of starting a new restaurant may include excitement and rewards. However, there are many issues and challenges that an entrepreneur would face in starting up a restaurant. There is a high probability of restaurants to fail within their starting three years (JK Wine Tourism and

Hospitality services, 2006, pp. 1-2). It is highly advisable for entrepreneurs willing to start up a restaurant to analyze internal and external factors that have influence on business. It is also recommended that they should consider ways of developing and maintaining a strong human resource along with valuable supply chain network. Due to the attractive factors in the region many international organizations are keen to expand their operations in Shoreditch, Hackney, London. Many entrepreneurs have the opportunity to cater Vietnamese customers living in Shoreditch, Hackney, London. They have the opportunity to establish relationships with national distributors and sellers around the country to start up a restaurant. It will allow restaurants owner to target customers ...