VIETNAM TOURISM

Vietnam Tourism

Executive Summary

Globalization brings many opportunities to countries, especially developing countries. It helps those countries to expand their market and increase their export, to strengthen attraction of foreign investment, to enhance the effectiveness and competition of economics and so on. Moreover, it is the best way for them to approach to latest technologies and knowledge that is the key factors to industrialize and modernize their countries and to keep pace with development of new age. However, globalization seem bring more challenges than opportunities. It put many countries into the challenges such as perfection and innovation of institution of governmental administration, and challenges of human resource and so on. Besides, the biggest challenge is the violent overseas competitions that come from activities of expanding the market. Satisfying customer's demand is an important way to survive and durable develop. Customer becomes the core that every business activities need to aim to and satisfy them in the best way. Marketing strategies plays an important role in global economy. It directs, controls, and combines business activities. With Marketing, business's decisions have stable bases scientifically. It also supplies enough necessary information for factories to satisfy customers' demands. Marketing has a huge impact. It determines revenue, cost, profit and thus effectiveness of production and business activities. Besides, Marketing is an important tool that helps enterprises to position their brand and charisma on the market. Marketing helps businesses to collect necessary data and information for researching and analyzing customers' demands. Moreover, Marketing helps businesses to recognize the implicit demands. It has a function of analyzing the capacity of products and services as well as prices, consumption, result of promotion policies. When life's standard becomes higher and more diversified, marketing activities must connect closely innovation of creating new products and services to satisfy increasing customers' demands. Marketing is a vital tool that helps businesses to approach to customers and satisfy them so that they can get high revenue, profit and long-term development Finally, Marketing combines different departments to achieve business's common goals and aim to satisfy customers' diversified demands.

Vietnam Tourism

Introduction

This report includes environmental analysis, information about products and services, and competitive advantage for a particular market in Vietnam. The report also comprises of a marketing plan for the selected market. The marketing plan is followed by an action plan that includes promotional and advertising strategies and tactics for sales. The report also includes an evaluation of the product.

For the environmental analysis, both micro and macro environment would be analysed. The discussion of segmentation would include the selection of diverse market segments for expansion and development. For product information, a detailed analysis of products and services would be included.

Introduction to Travel and Tourism Industry

The importance of travelling in the modern world cannot be ignored. In the contemporary society, travelling has become an indispensable part of our life. The significance of travelling has made tourism one of the major industries of the world.

The tourism industry is playing a vital role in the growth of the ...